We are looking for a person to work as a **Senior Copywriter** at MRM Brasil, a full-service agency within McCann Worldgroup and part of the Interpublic Group (IPG), with a primary focus on digital. An agency that believes in the power of intersections among strategy, creativity, and technology—powered by data—to create fully human experiences. We operate under a hybrid agency and digital transformation consulting model, helping strengthen relationships between businesses and people, supporting brands in discovering their purpose, deepening their connections, and creating growth-driving experiences. MRM Brasil values creativity and innovation—elements amplified in a diverse and inclusive environment. Therefore, we prioritize hiring from minority groups, including individuals aged 45 or older, Black, Brown, and Indigenous people, members of the LGBTQIAP+ community, and people with disabilities (PCDs). Join a *Better Together* team where your individuality is respected and valued in every way! **Responsibilities and Duties** A copywriter who understands CRM squad logic—not writing on autopilot. Adapts messaging, tone, and approach across different channels and funnel stages. Uses data and performance results to refine copy and improve outcomes. Collaborates effectively with designers and actively participates in the squad’s creative and strategic discussions. **Requirements and Qualifications** Tools used daily: Google Docs, presentations in Slides or PowerPoint, CRM platforms, reading reports and dashboards, Microsoft Office suite, and task-organization tools. **Additional Information** * Hybrid work model: 2–3 days per week onsite * Location: near Vila Madalena metro station Benefits: * Meal/Voucher Allowance (VA/VR): fixed monthly amount of R$1.012,00 without payroll deduction * Health insurance (100% covered by the company) * Life insurance up to 12 monthly salaries * Birthday day off * Professional and academic development platform, plus external partnerships for upskilling * SESC membership * Totalpass MRM is a full-service agency within McCann Worldgroup and part of the Interpublic Group (IPG), with a primary focus on digital. An agency that believes in the power of intersections among strategy, creativity, and technology—powered by data—to create fully human experiences. Under the leadership of Fabio Souza (CEO), we operate using a hybrid agency and digital transformation consulting model. We strengthen relationships between businesses and people, helping brands discover their purpose, deepen their connections, and create growth-driving experiences. Our offerings include branding, integrated campaigns, digital and performance media, ad-tech, CRM, loyalty programs, transformation and innovation, and commerce solutions. Since 2017, Gartner has ranked us as Global Digital Agency Leader, and Fast Company named us a Best Workplace for Innovators in its 2020 list. With technology centers of excellence worldwide and partnerships with leading Martech platforms (Salesforce, Adobe, and Google), our Brazilian clients include General Motors, Mastercard, Bayer, LATAM Airlines, Diageo, Leroy Merlin, Banco Pan, Caixa Vida e Previdência, among others.