Description: * Bachelor's degree in Administration, Marketing, Communications, or related fields; * Experience in managing digital channels and marketplaces with sales targets; * Familiarity with commercial metrics: CPL, CPV, conversion rate, sales funnel, ROI, and CAC; * Solid knowledge of digital performance metrics, data analysis, and conversion optimization; * Experience with CRM, marketing automation, and lead generation tools; * Ability to manage digital budgets and investments with a commercial performance mindset; * Strong communication skills, ability to interact effectively across hierarchical levels, and capacity to influence sales teams; * Analytical profile, goal-oriented, deadline-driven, and results-focused. * Create, monitor, and optimize KPIs for online sales, lead generation, digital funnel, and commercial performance; * Manage marketplaces (OLX, Mercado Livre, Caminhões e Carretas, Mercado e Máquinas, etc.), ensuring commercial competitiveness, accurate pricing, advertisement quality, and response speed; * Collaborate closely with regional sales teams to ensure lead follow-up, accelerate conversions, and reduce sales cycle time; * Implement conversion enhancement strategies: nurturing workflows, digital activations, remarketing, and tactical campaigns; * Adhere to the annual budget, managing digital channel investments with focus on ROI and cost per sale; * Identify new digital business generation opportunities (new channels, partners, platforms, automations); * Build relationships with directors, managers, and regional teams, ensuring alignment between digital operations and commercial goals; * Present results, insights, and action plans clearly and with strategic vision; * Proactively and collaboratively engage with internal teams (marketing, sales, CRM, and operations). 2512200202551929795