Senior Marketing Analyst

Description

Job Summary: Dasa is seeking a professional to develop and lead the creation of creative concepts and core ideas for institutional and promotional campaigns, working in a dynamic environment. Key Highlights: 1. Develop and lead creative concepts for campaigns 2. Collaborate with designers and art directors 3. Ensure consistency of tone of voice and positioning We are Dasa, the largest integrated healthcare network in Brazil. We are passionate about people and achieve the best results with great talent who work together. In our corporate area, you’ll find a dynamic environment that innovates to simplify — a place for learning and opportunity to drive transformation. We aim to transform global healthcare and seek talents who care for and support one another, because together we believe that being Dasa means being the person who transforms the future of healthcare. Does this resonate with you? Then \#VemSerDasa. **Diversity matters to us!** We recognize that diversity enhances innovation in workplaces; more importantly, we are certain we are part of this transformation. We promote dignity and respect for all individuals, ensuring they feel safe being their authentic selves. Our opportunities are open to all individuals who believe in transforming the future of healthcare. We encourage applications from everyone who recognizes the importance of building an environment free of prejudice, harassment, and discrimination as part of this transformation — and \#VemSerDasa. Together, we always deliver our best. **\#VemPraDasa \#DasaLovers \#VemSerDasa** **Important:** We do not charge any fees during our selection processes. **Responsibilities and Duties** * Develop and lead the creation of **creative concepts and core ideas** for institutional and promotional campaigns; * Create copy for online and offline assets (films, key visuals, OOH, social media, landing pages, email marketing, branded content, posts, internal materials); * Actively participate in brainstorming sessions and brand storytelling development; * Collaborate with designers and art directors to develop integrated campaigns; * Ensure consistency of tone of voice and brand positioning; * Adapt strategic messages for different audiences (B2B and B2C, where applicable); * Present and advocate creative ideas internally and with stakeholders. **Requirements and Qualifications** **Technical Competencies** * Proficiency in crafting **headlines and storytelling** * Ability to translate strategic briefs into creative concepts * Experience with online and offline assets (digital, social, key visuals, OOH, film, landing pages) * Experience collaborating with art direction teams * Excellent writing skills and mastery of standard Brazilian Portuguese; * Advertising agency experience is desirable; * Experience with brand campaigns (branding) is desirable; * Experience in healthcare / laboratory sectors; * Experience writing video and social media scripts. **Behavioral Competencies** * Ability to advocate ideas with structured arguments * Organization and autonomy to manage projects independently * Strong understanding of strategic context * Collaboration with multidisciplinary teams (marketing, product, legal, compliance) **Additional Information** **Location: Pinheiros \- SP** **Working Hours: 8:00 AM to 6:00 PM, Monday to Thursday; 8:00 AM to 5:00 PM on Friday** By caring for our people, we become the healthcare that people desire and the world needs — check out our benefits: * Nutrition care: Meal Voucher/Food Voucher or On-site Cafeteria (depending on location); * Health care: Health Insurance and Life Insurance; * Development care: Dasa University, Career Development Cycle, Technology/PMAX Academies, and Crescer Program within Dasa; * Others: Transportation Voucher and Performance Bonus (PPR). Dasa-exclusive — Health Program, built on 5 pillars: * Connection: Spiritual — yoga; * Physical — TotalPass, primary care clinic, discounts on exams and vaccines; * Intellectual — Dasa University; * Relational — UAU Benefits Club and SESC benefits; * Emotional — Telepsychology. * Benefits may vary depending on the job location and brand. Important: You are applying to our talent pool for positions across Brazil, in locations where Dasa operates (Northeast, Central-West, Southeast, and South regions of Brazil); therefore, please note that as soon as a vacancy matching your profile becomes available, we will contact you. Meanwhile, keep your information updated and complete all online assessment stages so we can get to know you better. Our passion for caring for people and delivering the best experience to our customers drives us. Have you ever considered joining the largest laboratory network in Latin America and contributing to transforming the future of healthcare? Here, we constantly pursue innovative solutions for disease detection and prevention, focusing on empathy, quality excellence, and care. We are a benchmark in technology and innovation, offering a comprehensive portfolio of tests and services enabling us to care for over 20 million patients annually. Join our purpose and experience daily what it means to transform healthcare with excellence, empathy, and commitment. **Being Dasa means being yourself** We believe diversity fuels innovation and, above all, is essential to building a fairer, more inclusive, and transformative environment. We value respect, creating a space where everyone feels safe to be their authentic selves. Therefore, our opportunities are open to anyone who identifies with our purpose of transforming the future of healthcare. To access more opportunities, visit: dasa.com.br/carreira **\#VemSerDasa** **Important:** We do not charge any fees during our selection processes.