SENIOR DIGITAL CONTENT ANALYST (Mapa360)

Description

Job Summary: A Senior Digital Content Analyst plans, executes, and optimizes content strategies, creates materials for various platforms, and engages with the audience. Key Highlights: 1. Planning and execution of content calendars aligned with objectives 2. Creation of content for Instagram, TikTok, LinkedIn, YouTube, and blog 3. Monitoring metrics and optimizing content performance A communications and marketing agency is seeking a Senior Digital Content Analyst in Mauá. **Responsibilities:** Plan and execute content calendars aligned with the objectives of client brands. Identify and apply trends, cultural movements, and real-time opportunities in content strategies. Propose tests and new approaches to improve content performance across different channels. Create copy for visuals, captions, scripts, and content for Instagram, TikTok, LinkedIn, YouTube, and blog. Adapt language and format according to each platform and target audience. Develop clear and strategic briefs for creation and performance teams. Perform mobile video capture and editing for Reels, TikTok, behind-the-scenes, and real-time content. Monitor content performance metrics, transforming data into insights and next strategic steps. Create performance reports and optimization recommendations. Manage profiles, engage with the audience, and collaborate with creation, media, PR, and account teams, ensuring deadlines, organization, and delivery quality. Previous experience as a Content Writer, Content Marketing Specialist, Digital Content Creator, or Content Editor may indicate alignment with some activities of this role. Undergraduate degree in progress Required experience **Compensation and Benefits:** * Salary: 4\.000,00 * Meal Allowance * Transportation Allowance * Health Insurance **Additional Information:** * Contract: Hybrid — Hybrid work model. *Candidates from Ribeirão Pires, Santo André, Rio Grande da Serra, or São Caetano do Sul are also considered for this position.* * Duration: Full-time * Working hours: To be determined.