Marketing Analyst - Performance | Content

Description

Job Summary: We are seeking a manager for the creative workflow, coordinating teams and developing performance strategies in a dynamic, results-oriented environment. Key Highlights: 1. Dynamic, results-oriented environment with autonomy 2. Ownership and accelerated learning 3. Company in continuous evolution in digital entertainment **About Us** **We are constantly evolving \-** strengthening our infrastructure, expanding our capabilities, and advancing to the next level of digital entertainment in Brazil. We remain pioneers—driven by ambition, technology, and a focus on scale. We operate in real time, with millions of decisions happening every second, and we seek people who want to grow alongside this journey. Here, you will find a dynamic, results-oriented environment where ownership, autonomy, and accelerated learning are part of daily life. We value those who leverage technology, embrace challenges, and aim to build something great. *If you want to join a company in continuous evolution—raising the bar and opening new opportunities—Apostou could be your next step.* ***KEY RESPONSIBILITIES*** * Manage the entire creative workflow of operations—including designers, video editors, and copywriters—ensuring on-time delivery and quality output. * Create, coordinate, and validate performance-focused creatives: videos, static assets, motion graphics, thumbnails, scripts, and ad structures. * Analyze creative performance metrics (CTR, CPC, CPM, FTD, ROAS, video retention rate, engagement) to guide optimization decisions. * Identify high-performing patterns and translate insights into scalable new creative concepts. * Own the weekly creative calendar, ensuring consistent testing volume and delivery cadence. * Collaborate closely with the acquisition team to build channel-specific creative strategies—TikTok, Meta, Google, influencers, vertical ads. * Conduct in-depth research on market trends, competitors, viral styles, and high-performing formats to fuel creative production. * Ensure consistency and quality in messaging, narratives, and communication angles across all campaigns. * Develop detailed briefs for designers, videomakers, motion artists, and external creators—with clarity and creative direction. * Support configuration and testing of creative performance tools (Smartico CRM, automation platforms, creative libraries, naming structures). * Ensure alignment between creatives, landing pages, funnels, and brand narrative across all campaigns. * Attend influencer recordings, suggest creative angles and content direction to maximize performance. Requirements: **What We Expect From You \| Mandatory for This Role:** * **Creative performance analysis: CTR, CPC, CPM, View Rate, ThruPlay** * In-depth knowledge of creative strategies for TikTok Ads and Meta Ads * Mastery of formats: UGCs, reviews, scripts, hooks, persuasive angles * **Development of performance-optimized briefs and scripts** * Project management tools (Notion, Trello, ClickUp) and familiarity with Canva, Figma, CapCut, Premiere * 2–4 years in digital marketing with focus on creative performance **Advantages That Will Strengthen Your Application:** * Experience in betting/iGaming, apps, or high-scale digital products (a very strong advantage) * Smartico CRM (a major advantage) * Certifications: Creative Strategy – Meta Blueprint, TikTok Creative Essentials, Google Ads Video Certification * GA4 or data analytics certification * Specialization in Growth Marketing or Creative Strategy Benefits * iFood Benefits * Health Insurance * Dental Insurance * Commuting Support * Birthday Day Off * *Benefits applicable to CLT contracts only* If you seek challenges, continuous learning, and wish to stand out through your deliverables, grow with us. ***We’re excited to meet you!***