Senior Marketing Analyst

Description

Job Summary: We are looking for a Senior Marketing Analyst to join our team, focused on culture, with ambition to achieve the impossible and passion for transforming the financial market. Key Highlights: 1. Distinctive culture guided by Big Dreams and Entrepreneurial Spirit. 2. Lead the operation and content management of XP brand's social media channels. 3. Collaborate with agencies and internal teams for alignment and execution. **About Us** XP Inc. is one of Brazil's largest independent financial institutions, owner of brands including XP, Rico, Clear, XP Educação, InfoMoney, among others. With over 4.6 million active clients and assets under custody exceeding R$ 1.1 trillion, XP Inc. has been transforming the financial market for 24 years to improve people's lives. With a distinctive culture guided by four core values \- **Big Dreams, Entrepreneurial Spirit, Customer Focus, and Open Mind** \- XP Inc. is always seeking top talent driven by ambition to achieve the impossible. **About the Opportunity** ------------------------ We are seeking a professional aligned with XP Inc.'s culture—someone who dreams big, possesses an entrepreneurial spirit, an open mind, and customer focus—to join our team as a Senior Marketing Analyst. Learn more about our daily life on Instagram and LinkedIn. Check our reviews on Glassdoor. **What We Are Looking For** -------------------- **Essential Requirements:** * Completed undergraduate degree in Marketing, Advertising and Public Relations, Business Administration, or related fields; * Background in Social Media & Content, with experience in linear content and community strategies over time, demonstrated through case studies for major brands; * Content planning and strategy for brands across social media platforms; * Creation of briefs and presentations; * Data analysis and insights generation; * End-to-end project management; * Advanced Office Suite proficiency; * Prior experience in Marketing, Communications, Branding, and management of major brands within large corporations; * Intermediate English; Soft Skills: * Cultural fit with XP; * Sense of urgency and ownership; * Willingness to learn; * Accountability; * Leadership; * Collaborative teamwork; * Multitasking ability; * Organization and time management; * Proactive attitude; * Resilience; * Curiosity, creativity, and strong storytelling skills; * Assertive written and verbal communication skills. **Nice-to-Have Qualifications:** * Postgraduate degree in related areas. * Specialized courses in the field; **Challenges and Impact** ---------------------- Main responsibilities: * Lead the operation and content management of XP brand's social media channels (Instagram, TikTok, Facebook, YouTube, LinkedIn, X), aligned with market trends. * Develop strategies to increase brand engagement and visibility. * Monitor and analyze performance metrics, generating weekly reports and insights to support decision-making. * Collaborate with advertising agencies and internal teams (Social Media, Media, Live Marketing, Product, CRM, Creative, Commercial) to ensure alignment and execution of projects. * Participate in the creation and execution of integrated campaigns and branding strategies. * Draft briefs, presentations, and project feedback. * Conduct market research and competitive analysis. * Stay updated on marketing and communications trends. * **Hiring Process Steps** * **Initial screening**: Resume review to assess alignment with job qualifications and requirements. * **General assessments**: Evaluation of cultural fit via Mindsight assessment and logical reasoning test by Predictive Index. * **Recruitment team interview**: Discussion regarding expectations for the role and professional goals. * **Leadership interview**: A conversation to discuss your vision and how you can contribute to the team and company. * **Peer interview**: Interaction with future colleagues to assess synergy and teamwork. * **Offer**: Presentation of the employment proposal, including details on compensation and benefits. **Benefits:** Health and Well-being: * Comprehensive health insurance plan without co-payment (including coverage for dependents) * Dental insurance * Wellhub (Gympass) * Zenklub * Life insurance * iFood Benefits (flexible VA and VR) * Transportation allowance * New Value (benefits club) * Parental leave: 6 months maternity leave and 20 days paternity leave * Childcare assistance Financial Life * Exclusive investment funds * Investment advisory services * XP Visa Infinite card with no annual fee * Credit options (payroll-deductible loans, home equity loans, real estate CCB, etc.) **Flexible In-Person Work Model** Our work model varies by function, ranging from fully in-person for business-facing roles to more flexible arrangements for other teams. We follow a model emphasizing in-person presence while consistently prioritizing flexibility and autonomy, grounded in the responsibility fostered by our entrepreneurial culture. At XP Inc., we value personal interactions and believe the office serves as a tool to strengthen workplace relationships.