Browse
···
Log in / Register
Job Summary: We are looking for a passionate CRO Analyst who loves technology, aims to optimize conversions, and helps build a culture of experimentation in a collaborative environment. Key Highlights: 1. Plan, execute, and monitor A/B and usability tests. 2. Collaborate with diverse teams to suggest and implement improvements. 3. Foster a data-driven culture of experimentation and continuous improvement. We’re seeking a **CRO Analyst** who is passionate about technology and, of course, eager to be part of something extraordinary. At Maxmilhas, we’ve already negotiated over 70 billion miles and enabled more than 7 million trips. We pioneered a business model that revolutionized the travel industry—and we aim to soar even higher. Our team comprises motivated professionals committed to delivering high-quality products within a collaborative and relaxed environment. **Responsibilities and Duties** **On a day-to-day basis, you will be responsible for:** * Planning, executing, and monitoring A/B, multivariate, and usability tests to optimize conversions across pages, user flows, and campaigns. * Analyzing user behavior using heatmaps, session recordings, navigation funnels, and forms. * Identifying friction points and opportunities at key conversion touchpoints on the website and landing pages. * Collaborating closely with media, design, content, CRM, and technology teams to suggest and implement improvements. * Generating hypotheses based on quantitative data (Google Analytics, BI) and qualitative insights (surveys, behavioral analysis). * Supporting the creation of performance-focused experiments: promotions, psychological triggers, layout, UX, copy, etc. * Presenting test results and recommendations for continuous iteration. **Your main challenges will be:** * Increasing the conversion rate of paid and organic channels without a proportional increase in investment. * Reducing page and form abandonment at critical stages of the customer journey. * Building a data-driven culture of experimentation and continuous improvement. * Adapting CRO strategies to different customer profiles and channels (promotions, mobile, desktop, etc.). **Requirements and Qualifications** **Mandatory Technical Requirements:** * Degree in Marketing, Advertising, UX, Engineering, Statistics, Economics, Communications, or related fields. * Prior experience (minimum 2 years) in CRO, digital marketing, UX, or related areas. * Proficiency with analytics and testing tools such as Google Optimize, Hotjar, VWO, Google Analytics, and Tag Manager. * Ability to analyze data and formulate viable test hypotheses. * Strong communication skills and ability to articulate ideas across diverse departments. **Nice-to-Have:** * Basic knowledge of UX/UI, SEO, and consumer behavior. * Familiarity with landing page development and funnel flows. * Experience with e-commerce platforms, promotional platforms, or high-traffic websites. * **Interest in the travel and retail sectors will be a significant advantage.** **Additional Information** We seek a dynamic individual capable of making autonomous decisions and, above all, open to sharing knowledge and learning from everyone. If this sounds like you, apply now! ;) Maxmilhas believes everyone deserves to fly. Enabling more and more people to travel and experience incredible stories is our purpose—and what drives us forward. We’ve revolutionized Brazil’s travel and technology sectors, becoming one of the country’s leading bootstrapped success stories—and ranked among the top 10 best companies to work for in Minas Gerais, according to Great Place To Work (GPTW). Today, we’re nearly 500 specialists—extraordinary people working with purpose and passion. Over these nine years, we’ve built a strong, plural, inclusive, and human-centered culture that guides our decision-making in pursuit of results that help us grow both as a company and as professionals. Together, we know we can soar ever higher. **Here, we love, take risks, connect, and accelerate** Our culture is built around four verbs that define our daily actions. TO LOVE means caring deeply, empathizing with others’ challenges, and always being ready to help. TO RISK means going beyond comfort zones, embracing challenges, and aiming for ever-greater goals. TO ACCELERATE means recognizing that leadership demands action. TO CONNECT means valuing our differences and cultivating diverse perspectives about ourselves and the world. **We’re a strong team because we’re a diverse and unique team** Today, our team understands that travel should be accessible to everyone. In this context, diversity is fundamental—and one of our core company pillars. It’s through the plural perspectives of our people that we’ll create not only more effective and emotionally resonant communication, but—most importantly—solutions that truly make a positive societal impact. Everyone is welcome on our team: people from different cultures, with different perspectives and abilities—including people with disabilities. In a survey conducted by Great Place To Work (GPTW), we scored above the national average among top employers in Brazil when it comes to inclusivity. We achieved a perfect score—100—in fairness regarding respectful treatment regardless of age, gender, ethnicity, or sexual orientation. Diversity is integral to our business because the society we serve—as a company—is inherently diverse.
