Web Designer

Description

Job Summary: A professional responsible for creating and evolving digital pages focused on lead generation, sales, and marketing campaigns, using WordPress and visual tools to achieve measurable performance and results. Key Highlights: 1. Collaborative work with marketing, content, and design teams. 2. Evidence-based conversion optimization and A/B testing. 3. Autonomy and analytical mindset to identify and act on requirements. The organization seeks a professional responsible for creating and evolving digital pages aimed at lead generation, sales, and marketing campaigns. The role involves developing interfaces in a WordPress environment using visual tools, with emphasis on performance, smooth navigation, and measurable outcomes. **Key Responsibilities:** Collaborate with marketing, content, and design teams to align delivery objectives. Develop promotional pages and conversion flows for various digital initiatives. Build and adjust WordPress structures using visual builders such as Elementor Pro. Adapt layouts for different screen sizes, ensuring efficiency and consistent user experience. Conduct variation (A/B) tests, interpret metrics, and implement evidence-based adjustments. Integrate pages with CRM and automation tools (including HubSpot). Contribute to internal meetings by proposing data-driven improvements. **Technical Requirements** Solid experience with WordPress and advanced usage of visual builders (Elementor Pro). Ability to configure integrations with CRM systems, especially HubSpot. Fundamental knowledge of design and prototyping (Figma, Adobe XD, Photoshop or similar). Experience with conversion optimization and testing methodologies. Hands-on experience with no-code solutions for page building and optimization. **Behavioral Profile** Autonomy to identify requirements and act without constant direction. Organization and deadline management, maintaining high delivery standards. Analytical and experiment-oriented mindset. Ease of collaboration across diverse departments. Continuous interest in learning and testing new approaches. Minimum Education: Bachelor's Degree Desired Education Fields:* Information Technology, Bachelor's Degree * Marketing, Bachelor's Degree * Business Administration, Bachelor's Degree