Performance Copywriter

Description

Job Summary: You will work at Digital Growth as a copywriter, creating and optimizing ad copy, landing page text, and video scripts—with a focus on measurable performance and revenue generation. Key Highlights: 1. Create copy that drives action, reduces friction, and increases revenue. 2. Apply behavioral engineering to move the real needle: revenue. 3. Collaborate with traffic and video teams to align copy and conversion. If you write to win awards, this role is not for you. But if you write to sell—and measure your copy’s success by CTR, CVR, and ROAS—this is your stage. At Digital Growth, copy is behavioral engineering. You’ll be the mind behind scripts, pages, and ads that move the real needle: revenue. **Role Mission** Transform growth ideas and strategies into messages that sell, convert, and retain—by combining psychology, storytelling, and data to create high-performing copy, scripts, and landing pages. **Responsibilities** * Create and optimize ad copy, landing page content, emails, and video scripts (VSLs, Reels, Ads). * Develop narratives and mental triggers that maximize CTR, CVR, and ROAS. * Collaborate with traffic and video teams to ensure alignment between copy, visuals, and conversion. * Produce multiple text variations for weekly A/B tests. * Measure and report performance of each asset using data. * Adjust scripts and headlines based on real results—not assumptions. * Document learnings and high-performance frameworks for reuse. **Requirements** * Mental triggers and copy frameworks (AIDA, PAS, 4Ps, Before-After-Bridge, etc.). * Consumer psychology and lead behavior. * Sales page structure and acquisition/nurturing funnels. * Copy metrics: CTR, CVR, CPL, Watch Time, ROAS. * Scriptwriting for VSLs, Ads, and Reels. * Persuasive, clear, conversion-oriented writing. * Rapid creation of multiple versions (test and iterate). **Nice-to-Haves** * Experience in copy for infoproducts, SaaS, or e-commerce. * Hands-on experience with audiovisual storytelling and performance videos. * Proficiency in email automation and funnel tools (RD, HubSpot, ActiveCampaign). * Portfolio with proven results (CTR, CVR, CPL). Knowledge of SEO copywriting and CRO. * Here, text doesn’t exist to fill space—it exists to drive action, reduce friction, and increase revenue. If you want to write in an environment where performance is paramount, send us your portfolio and join Digital Growth.