Junior Data Base Analyst

Description

Job Summary: Junior Data Base Analyst to manage and evolve the customer database, ensuring data quality and reliability for CRM and marketing. Key Highlights: 1. Support customer database management and evolution 2. Structure information for efficient segmentation 3. Contribute to accurate marketing campaigns We are seeking a **Junior Data Base Analyst** to support customer database management and evolution, ensuring data quality, organization, and reliability underpinning CRM and marketing strategies. This person will play a pivotal role in structuring information, directly contributing to more efficient segmentation and more accurate campaigns. **Key Responsibilities:** * Update, organize, and maintain the customer database (CRM). * Ensure data integrity, consistency, and standardization. * Perform database cleansing. * Monitor new data entries (registrations, leads, events, reservations). * Structure relevant business fields and information (profile, behavior, history). * Create customer segments. * Support campaigns with qualified and targeted lists. * Identify clustering opportunities (e.g., families, lifestyle, sports, gastronomy). * Prepare databases for email, WhatsApp, and other communications campaigns. * Support execution of relationship nurturing workflows. * Consolidate basic campaign and customer data. **Requirements:** Bachelor’s degree in Marketing, Business Administration, Communications, or related fields. Experience with marketing automation and journey management. Organizational skills and ability to manage multiple concurrent tasks. Experience with CRM and automation tools (a plus). **Additional Information** **Salary:** R$ 4\.880,00 **Benefits:** Meal Allowance R$ 1\.118,00 **Employment Type:** CLT **Working Hours:** Monday to Friday