Trade Marketing Analyst

Description

Job Summary: Cooper Card is seeking a Trade Marketing Analyst to develop strategic in-store initiatives focused on results and to strengthen relationships with retailers. Key Highlights: 1. Focus on results and strengthening relationships with retailers 2. Develop strategic initiatives and promotional campaigns 3. Analyze performance metrics and propose improvements **Job Description:** ---------------------- Cooper Card seeks a Trade Marketing Analyst to work alongside supermarket partners and 4L customers, developing strategic point-of-sale (POS) initiatives focused on results and relationship strengthening with retailers. The role will drive POS performance through data analysis and consumer behavior insights, contributing to improved metrics such as transaction capture rate (digitacao), activation rate (ativacao), and return on investment (RA). Responsibilities: Conduct meetings with partners and managers to identify improvement opportunities; Plan and execute trade marketing initiatives and promotional campaigns; Provide consultative support in retailer relationship management; Ensure brand visibility and proper execution at the POS; Analyze performance metrics (digitacao, ativacao, and RA); Propose data-driven improvements based on results; Implement loyalty campaigns with partners; Coordinate promotional materials and activities across different locations; Obtain quotations, negotiate with suppliers, and monitor execution; Validate activity records and ensure delivery quality; Support continuous improvement initiatives within the area. **Essential Requirements:** ------------------------------ Completed or ongoing undergraduate degree in Marketing or related fields; Intermediate proficiency in Microsoft Office Suite; Experience in Trade Marketing, merchandising, or retail; Understanding of point-of-sale (POS) dynamics and consumer behavior; Experience analyzing commercial performance metrics; Willingness to travel frequently; Valid driver's license. **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- NO **Benefits:** --------------- Meal or Food Allowance: BRL 28.00 per working day; Health Insurance: 50% co-payment; Dental Insurance: 70% co-payment; Transportation Voucher; TotalPass: Benefit for access to partner gyms; Dedicated dining and rest area in an innovative and comfortable environment; Casual Friday; Special events and commemorative dates. **Work Location:** ---------------------- DVA MARKETING **Working Hours:** ------------------------ Monday to Friday, from 8:00 AM to 6:00 PM. **Additional Information:** --------------------------- This position requires frequent travel to visit partners in various cities.