Plan, develop, implement, and manage the overall digital marketing strategy; Manage and optimize online content; Monitor competitors and opportunities to provide improvement suggestions * Define digital marketing strategies using all necessary tools; * Research products, services, competitors, and current strategies to identify new opportunities; * Analyze traffic metrics and suggest solutions to increase web presence; * Create, execute, and monitor marketing campaigns for lead generation and nurturing; * Create landing pages, forms, email templates, and automation workflows; * Assist in creating layouts (signage, murals), obtaining approval from trade Cia. * Assist in internal marketing and internal communications.