**Job Mission** ------------------- Responsible for **TERA’s acquisition and growth strategy**, integrating paid media, SEO, CRO, and growth automations into a 100% data-driven funnel. Lead the performance team and partners, ensuring **predictability of results, investment efficiency, and operational excellence in campaign and launch execution** — especially during product launches and peak sales periods. * **️** **Key Responsibilities** * Define and execute TERA’s **performance and lead acquisition strategy**, aligning paid campaigns, SEO, and CRO with B2C and B2B sales pipelines; * Plan and manage **media investments (Meta, Google, YouTube, LinkedIn)**, optimizing ROI, CPL, and CAC efficiency; * Lead **marketing and sales funnel management**, ensuring end-to-end integration (acquisition, nurturing, conversion, retention); * **Design, plan, and operationalize launches** (training programs, seasonal campaigns, and events such as DPW and Black Friday), managing volume spikes and orchestrating teams and partners; * Oversee **CRO (Conversion Rate Optimization) strategies**: A/B testing, heatmaps, UX improvements, and performance optimization on landing pages and user journeys; * Ensure **full tracking and measurement** via GA4, HubSpot, Meta Ads, Google Ads, and Data Studio/Looker; * Collaborate with **Organic Channels, CRM, and Sales** to design integrated top-, mid-, and bottom-of-funnel campaigns with shared goals; * Deliver **weekly reports and optimization plans** directly to the CRO; * Foster an internal culture of **experimentation, data-driven decision-making, and continuous learning (growth mindset)**. **Profile and Competencies** ------------------------- * **Proven experience managing full marketing and sales funnels**, from acquisition through retention; * **Demonstrated track record in launching and scaling sales peaks** (seasonal campaigns, training programs, events, or Black Friday); * Performance-oriented mindset and technical mastery of media, data, and funnels; * Ability to balance strategic thinking and hands-on execution; * Collaborative leadership with goal-oriented focus; * Strong analytical and impact-based prioritization skills; * Clear communication and ability to translate data into actionable decisions; * Experience in **startups, edtechs, SaaS, or high-growth digital businesses**. **Technical Requirements** ----------------------- * Proven experience in **paid media** (Meta Ads, Google Ads, LinkedIn Ads, YouTube); * Solid knowledge of **technical and content SEO** (on-page, off-page, growth content); * Experience with **CRO and landing page UX** — proficiency in **Framer, Hotjar, GA4, and HubSpot**; * Management of **integrated funnels and automations** (HubSpot or similar CRM); * Mastery of core **performance metrics**: CAC, LTV, LTV/CAC, ROAS, CTR, CVR, CPA; * Familiarity with **Data Studio/Looker, Tag Manager, advanced Sheets/Excel**; * **Practical experience planning and executing seasonal launches and high-demand events**; * Intermediate English (technical reading). **What We Expect From This Leadership Role** ----------------------------------- * Clarity, cadence, and data behind every decision; * Ability to simplify technical complexity and prioritize what drives results; * Strategic vision to connect funnels, product, brand, and narrative; * Curiosity and experimental mindset — test, learn, scale; * Autonomy and **full ownership of performance, media, and growth outcomes**; * Composure and organization under high-pressure conditions (volume spikes and launches). **Work Model and Benefits Package:** -------------------------------- * PJ contract * Compensation: competitive fixed salary + performance-based variable pay * Hybrid work model | Availability required for events, meetings, and relationship-building * Benefits Package: + Meal/voucher allowance + Internet allowance + ️ Remote work infrastructure reimbursement + SulAmérica medical and dental insurance + ZenKlub: Mental health platform with free sessions + Access to our Educational Platform + Wellhub + Birthday Dayoff + Extended maternity and paternity leave