Media Planning Analyst

Description

Job Summary: A Marketing and Advertising professional to support media planning and execution, competitor monitoring, and report generation. Key Highlights: 1. Work for a Bahian company focused on growth. 2. Collaborate with passion for winning and a clear purpose. 3. Support the planning and execution of digital and print media. **OUR TIME, ORANGE BLOOD \#JOINATAK** We are an authentic Bahian company. A story with a unique identity—first written by Teobaldo, yet evolving daily through the dedication of Maria, Antônio, Ana, José, João, and thousands of other associates. Atakarejo remains firmly committed to growth. Through hard work, discipline, and determination—doing simple things exceptionally well—the company continues advancing toward its vision: becoming Bahia’s best food company and one of Brazil’s top 10 by 2025. After all, having “Orange Blood” means having passion for winning. **What It’s Like to Work Here:** Those who work at Atakarejo know we are a distinct culture with a unique way of being. We operate with purpose, hold a bold vision, embrace an inspiring mission, and uphold genuine values that guide our actions. This unique way of being makes the difference in our colleagues’ and customers’ daily lives—and must reside in each of us. It is the orange blood flowing in our veins. That is why we constantly seek new talents oriented toward making a difference alongside us. **Key Responsibilities:** 1. Conduct 30\_60\_90 meetings for media planning; 2. Support the creation and sharing of media plans with the Procurement and Pricing departments (weekly and monthly); 3. Consolidate media suggestions (flyers and digital) submitted by the Procurement department; 4. Send the media spreadsheet to the creative team; 5. Monitor the submission of flyer files to printing houses; 6. Conduct competitor monitoring; 7. Research industry trends; 8. Produce performance reports; 9. Submit VT items for voice-over recording; 10. Send the spreadsheet and voice-over script to the agency for VT production; 11. Purchase TV and radio program placements across broadcaster platforms; 12. Purchase clapperboards for VT broadcast on TV channels; 13. Number clapperboards before sending them to TV broadcasters; 14. Conduct monthly TV and radio audience monitoring (by program and time slot); 15. Submit audio spots for radio broadcast; 16. Submit audio spots for sound truck broadcast; **Mandatory Requirements:** * Bachelor’s degree completed in Advertising and Public Relations or Marketing; * Minimum 6 months of experience in Retail and/or related functions preferred; * Intermediate proficiency in Microsoft Office