Manage the implementation of the Strategic Plan defined by Management, monitoring sales volumes and results, store organization and indicator performance, and providing guidance and direction for campaign opportunities, always ensuring compliance with and alignment to industry and business requirements. * Manage the implementation of the strategic plan by monitoring key performance indicators and guiding actions to achieve targets. * Visit stores weekly to evaluate customer service, employee behavior, appearance, and motivation. * Supervise product organization and storage, ensuring adherence to deadlines, safety regulations, and loss prevention standards. * Ensure that store visual merchandising, visual communication, and ambiance comply with brand guidelines. * Support store managers in management practices, operational processes, and team development. * Direct activities of mid-level leaders to ensure effective execution and alignment with company objectives. * Report daily results, incidents, and analyses to Management, proposing improvements and strategic solutions. * Collaborate with other departments on inventory management and store replenishment. * Perform other related duties as directed by Management.