**Description:** OUR COMPANY Prepared to meet the needs of selective and urban waste collection, waste containment, and products for waste storage and transportation, LAR Plásticos—manufacturer of its product portfolio (trash bins, containers, collection carts, boxes, pallets, plastic flooring, and decking)—has a mission to contribute to society and the environment by operating sustainably with renewable resources, minimizing the use of natural resources and supporting a healthier environmental future. With the goal of raising awareness about selective waste collection and reducing disease contamination caused by exposed waste, our products are manufactured under the world’s most rigorous technical standards for quality, packaging, and procedures for storing infectious and non-infectious healthcare solid waste for collection and transportation purposes. We use virgin and recycled plastic as raw material, ensuring traceability and production quality. The manufacturing of our entire product line complies with stringent quality and conduct standards, aiming to provide our customers with maximum reliability and the best cost-benefit ratio in the market. We strive to meet humanity’s current needs without compromising the future of coming generations. We are committed to economic and material development without harming the environment, intelligently reusing materials. We make a difference to ensure sustainable development. https://www.youtube.com/embed/P3A4W9FDaj0?showinfo=0 MARKETING MANAGER **REQUIREMENTS:** * Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related fields;\-Proven experience managing marketing teams and operations, preferably in high-volume B2B or B2C sectors.\-Proficiency in Google Marketing Platform: SEO, Google Ads (campaign structure, optimization for high-performance campaigns).\-Expertise in e-commerce: Solid hands-on experience.\-Advanced knowledge of Web Analytics (GA4) and digital conversion funnels.\-Fluency in marketplace management (e.g., Mercado Livre, Shopee, etc.).\-Ability to interpret agency briefs and hold agencies accountable for KPI-driven results. **PREFERRED QUALIFICATIONS:** \-Familiarity with the plastics, recycling, or industrial materials sector.\-Google Ads or Google Analytics certifications.\-Prior experience in ESG or Investor Relations (IR) communications. KEY RESPONSIBILITIES 1\. Digital Performance and E-commerce\-Develop and execute digital marketing strategies (Inbound and Outbound), strictly focused on generating qualified leads (B2B) and increasing sales (Retail/B2C).\-Ensure Lar Plásticos ranks prominently on the first page of Google for strategic keywords by managing Google Ads campaigns (Search, Shopping, Display) and optimizing organic search (SEO).\-Lead e-commerce operations, coordinating user experience (UX), product catalog management, and sales performance.\-Manage and optimize brand presence and performance across major marketplaces (e.g., Shopee, Mercado Livre), ensuring consistent branding and maximizing sales.\-Master analytics tools (Google Analytics 4, Google Tag Manager, Data Studio/Looker Studio) to measure ROI, Customer Acquisition Cost (CAC), and Conversion Rate, delivering actionable reports to senior leadership. 2\. Content, Branding, and Social Media\-Serve as the primary point of contact, accountability partner, and technical reviewer for performance, SEO, content, and design agencies—ensuring timely and budget-compliant project delivery.\-Lead the creation of a content calendar prioritizing high-quality videos and Stories for social media platforms (Instagram, LinkedIn, etc.), aligned with brand identity and engagement and sales strategies.\-Oversee the creation of design assets (institutional, promotional) and publication of materials across all channels, maintaining visual identity and brand voice.\-Ensure message consistency across all communication channels—including corporate website, e-commerce platform, and social media. 3\. Institutional Marketing, ESG, and Events\-Develop and promote Lar Plásticos’ institutional narrative as a leading recycling company and sustainability leader, aligning communications with the company’s ESG (Environmental, Social, and Governance) pillars and the investment fund’s interests.\-Plan, organize, and execute Lar Plásticos’ participation in industry trade shows and institutional events—from booth concept development through pre- and post-event digital activation. **WORK SCHEDULE (ADMIN):** 8:00 AM–6:00 PM, Monday–Thursday / 8:00 AM–5:00 PM, Friday BENEFITS\-Health Insurance\-Dental Insurance\-Pharmacy Benefits\-Fuel Allowance\-Meal Voucher\-On-site Meals\-Annual Profit-Sharing Bonus (PLR)\-Discount on Lar Plásticos Products 2512090203141856170