Job Summary: Responsible for creating persuasive content for various digital platforms, including social media, advertisements, and campaigns, with a focus on marketing and copywriting. Key Highlights: 1. Strategic content creation for social media, advertisements, and campaigns. 2. Collaboration with design, traffic, and campaign specialist teams. 3. Application of AI in marketing and content production. **MAIN RESPONSIBILITIES** Creating Instagram Stories and other platform stories; Writing social media posts (Instagram, TikTok, YouTube); Crafting ad copies, sales page texts, and campaign content; Scripting Reels, videos, and live streams; Building persuasive sequences (stories, e\-mails, and WhatsApp); Conducting market research and competitive analysis to support content development; Direct collaboration with design, traffic, and organic campaign specialist teams. 100% in-person work in the Funcionários neighborhood, Belo Horizonte. **REQUIREMENTS** Proven copywriting experience (minimum 2 years); Training in copywriting courses; Technical knowledge of copywriting and persuasive frameworks (AIDA, PAS, 4Ps, etc.); Proficiency in applying AI to marketing and content production; Creative, clear, and persuasive writing skills; **BENEFITS** Salary: R$3500.00 CLT employment contract. Amil health insurance plan, with no copayment after probation period. Dental insurance plan. Career development plan. Gympass membership. Dress code policy. Meal allowance: R$30.00 per day, tax-free. Transportation allowance paid in cash, tax-free. ### **Employment Type:** CLT ### **Department:** Administrative
João Silva
Indeed · HR
João Silva
Indeed · HR
