Marketing Assistant

Description

Responsible for planning and executing the Grupo Rei's social media strategies, ensuring the company's digital presence aligns with marketing guidelines, increasing brand engagement and visibility, and closely collaborating with the marketing manager to achieve strategic objectives. * Research and define the company's personas together with the marketing manager, conducting market research and behavioral data analysis to identify the ideal target audience and direct social media campaigns, aligning these definitions with overall marketing strategies. * Select and manage social media channels, identifying platforms most relevant to Grupo Rei's target audience—such as Instagram, Facebook, LinkedIn, and YouTube—and ensuring each channel is used effectively to maximize reach and engagement. * Develop and implement content editorials, planning and creating relevant topics to be covered on social media in partnership with the Marketing Analyst, ensuring consistent communication aligned with the company's branding strategy. * Cover internal events and Grupo Rei's project launches, capturing photos and videos in real time, creating content for immediate publication on social media and digital platforms, and ensuring event communications are impactful and engaging for the target audience. * Define and monitor posting frequency, establishing a weekly or monthly editorial calendar to maximize post visibility and audience engagement, using scheduling and performance analytics tools. * Manage visual identity in social media graphics, working with designers to ensure graphic assets remain consistent with Grupo Rei's visual identity, guaranteeing quality and visual impact across all publications. * Create and manage the publication schedule, ensuring all posts are published within established deadlines and synchronized with the company's marketing campaigns, promotions, and events. * Photograph properties and other assets owned by Grupo Rei, applying photography techniques that highlight spaces and convey the essence of developments, for use in social media campaigns and marketing materials. * Produce and edit videos for social media, creating audiovisual content that is attractive and relevant to the target audience—from image capture through final editing—using video editing software to ensure professional results. * Use required PPE when performing tasks, complying with safety regulations to prevent accidents and fulfill supervisory directives; * Keep the office area clean and organized to maintain a clean and pleasant environment; * Propose best practices and process improvements within the department, actively participating in Quality Management System (QMS) improvement programs to optimize outcomes and process efficiency. * Perform duties matching your aptitude in related activities, aiming at professional development and eligibility for positions of greater responsibility in potential internal growth opportunities;