Full Stack Designer (Design + Web + Performance)

Description

Job Summary: We are seeking a creative, technically skilled, and performance-oriented Full Stack Designer to strengthen our marketing team and elevate the visual and digital quality of EB Educação Superior’s campaigns—by designing and optimizing landing pages and creatives. Key Highlights: 1. Work in a collaborative, creative environment with freedom to innovate. 2. Work on projects that impact thousands of professionals across Brazil. 3. Grow alongside a team passionate about education, performance, and results. About EB Educação Superior: EB Educação Superior has a clear mission: to transform careers and amplify outcomes for HR and payroll professionals. We are a recognized institution delivering excellence in practical training programs and MBAs that integrate theory, technology, and real-world applicability. We seek a Full Stack Designer—creative, technical, and performance-oriented—to strengthen our marketing team and elevate the visual and digital quality of our campaigns. Why join EB Educação Superior: • Be part of a company with a genuine purpose of professional transformation; • Work in a collaborative, creative environment with freedom to innovate; • Have autonomy to test and implement new ideas; • Work on projects that impact thousands of professionals across Brazil; • Grow alongside a team passionate about education, performance, and results. About the Role: You will be responsible for designing and optimizing all marketing pages and creatives for EB Educação Superior, supporting launch campaigns and perpetual funnels. We seek someone with a designer’s eye and a performance mindset—capable of transforming ideas into high-converting pages and creatives. Key Responsibilities and Areas of Focus: • Maintain and evolve the brand’s visual identity; • Ensure consistency across all communications; • Create graphic assets aligned with institutional positioning; • Develop creatives for launches and digital campaigns; • Design ads (Meta Ads, Google Ads), emails, banners, and landing pages; • Optimize creatives based on CTR, CPA, and conversion metrics; • Produce e-books, presentations, infographics, and supporting materials; • Transform technical content into visually engaging and professional assets; • Create and maintain lead-capture pages, sales pages, VSLs, and thank-you pages (WordPress + Elementor); • Integrate landing pages with RD Station and marketing automation tools; • Ensure page responsiveness, usability, and speed; • Research design trends and propose new creative and page ideas; • Leverage generative AI tools (Firefly, Midjourney, ChatGPT) for variations and optimizations; • Participate in brainstorming sessions focused on performance and scalability. Requirements: • Proven experience with WordPress and Elementor; • Proficiency in Canva and Adobe Photoshop; • Experience creating static sales creatives (ads, banners, thumbnails, social posts); • Knowledge of UX/UI and responsive design; • Experience integrating landing pages with RD Station; • Strong organization, creativity, and performance focus (CPL, CPA, ROAS). Preferred Qualifications: • Experience in the education sector, EdTechs, or info-products; • Basic understanding of copywriting and visual storytelling; • Familiarity with heatmaps (Hotjar, Clarity); • Basic knowledge of HTML/CSS and UX writing; • Experience with motion graphics or short video editing.