CRM Tech Manager | Bank

Description

Job Summary: The CRM Tech Manager will be the architect of the infrastructure that connects customer data to business strategies, ensuring an intact digital ecosystem and activation engine. Key Highlights: 1. Lead CRM data engineering and governance 2. Manage Data Hub and orchestration of behavioral data 3. Serve as the primary owner of Salesforce governance Banco Carrefour is Brazil's largest fintail and the financial arm of Grupo Carrefour Brasil—the only retailer in Brazil with its own bank. With a mission to improve the lives of Brazilian families by providing access to innovative credit and financial services, Banco Carrefour is one of the country's largest issuers of credit cards, serving millions of Brazilians. If you share our values and want to join us in our mission to improve the lives of Brazilian families, come be part of our team! \#bancocarrefour FROM SPEECH TO PRACTICE About the Area: This area is responsible for measuring the performance of customer communication strategies through analyses, studies, and the development of automated strategic and managerial reports in a holistic manner—enabling monitoring of results from transactional campaigns and direct marketing. Challenges and Responsibilities: As CRM Tech Manager, you will be the architect of the infrastructure connecting customer data to business strategies. Your challenge is to ensure the Bank’s digital ecosystem serves as a source of reliable data and an activation engine. **Data Ops & Performance:** Lead CRM data engineering and governance, ensuring customer information is secure and ready for use. Establish outcome measurement models to demonstrate the financial impact of each campaign on the business. **Data Hub & Orchestration:** Manage the Data Hub, taking responsibility for large-scale orchestration of behavioral data. Ensure seamless and efficient data flow across platforms (Cloud, On\-premise, and Salesforce) to feed Next Best Offer (NBO) models. **Salesforce CoE (Center of Excellence):** Act as the primary owner of governance, administration, and sustainability of Salesforce clouds. Define the roadmap and future vision for the partnership, maximizing ROI from licenses and ensuring technical platform health. **CRM Evolution:** Lead the development of advanced solutions within Salesforce Marketing Cloud and Personalization, transforming business requirements into scalable technical architectures and personalized customer journeys. **Tagging and Data Collection:** Ensure excellence in behavioral data collection across the Bank’s entire digital ecosystem. Oversee tagging strategy to ensure every customer interaction across digital channels becomes an actionable insight. **Portal Management:** Manage the Banco Carrefour portal ecosystem, ensuring technical integration between customer-facing interfaces and the CRM engine for a consistent experience. What You Need: **Proven Leadership Experience in Martech/CRM Tech:** Experience in complex structures involving data and engagement platforms. **Salesforce Ecosystem:** Strategic mastery of Marketing Cloud, Personalization, and governance of Enterprise instances. **Data Culture (Data Ops):** Knowledge of data engineering, governance, SQL, and integration via APIs/Webhooks. **Analytics and Tagging Knowledge:** Familiarity with tag management tools (GTM, Tealium or similar) and behavioral data collection. Minimum Education: Postgraduate Specialization/MBA * Free Annual Membership at Sam’s Club * TotalPass * Meal Voucher * Extended Maternity/Paternity Leave * Transportation Voucher/Charter Bus * Pharmacy Assistance * Life Insurance * PAC – Employee Support Program * Eyewear Benefit * Discount on Purchases Using Carrefour Card * Daycare Assistance * Food Allowance * Medical and Dental Assistance * Private Pension * PLR (Annual Bonus)