Business Intelligence Specialist

Description

Job Summary: The Business Intelligence Specialist will work within the DRC (Debt Recovery and Collections) Management team to measure and optimize conversion funnels across digital billing channels. Key Highlights: 1. Responsible for optimizing conversion funnels across digital billing channels 2. Cross-functional collaboration with multiple squads to connect data and customer journeys 3. Development and maintenance of executive and operational dashboards **About Bradesco** Bradesco is one of Brazil's largest financial groups, with a history marked by pioneering spirit and innovation. Through our broadly diversified portfolio of financial products, banking services, and insurance offerings, we contribute to individuals' aspirations and the sustainable growth of businesses and society. Join our financial ecosystem and impact the experience of millions of people! At Bradesco, we value diversity in all its forms. Therefore, our job openings are open to all individuals, regardless of gender, race, sexual orientation, disability, age, or any other characteristic. Learn more at https://banco.bradesco/html/classic/sobre/index.shtm **Responsibilities and Duties** What is our Debt Recovery and Collections (DRC) team? Our mission is to ensure implementation of the Debt Recovery and Collections Policy, establishing a structured process for collecting overdue payments, managing authority levels, defining discount rules and limits for debt regularization, assigning responsibilities and delegating authority, segregating functions, and ensuring effective controls to comply with organizational guidelines. Work model: Hybrid \- 2 days on-site Unit: São Paulo \- Osasco **What will your day-to-day look like?** As a Business Intelligence Specialist, you will work within the DRC Management team and your main activities will include: * Measuring, optimizing, and generating insights on the conversion funnel of digital billing channels, connecting data, communication, and customer journey to increase conversion (agreements and payments) efficiently; * Cross-functional collaboration with squads (Owned Channels, Conversational/WhatsApp, Marketplaces, and Data & Analytics); * Daily analysis of funnels per channel (impressions \| clicks \| intent \| agreement \| payment), including identification of bottlenecks, variance, and segmentation; * Development and maintenance of executive and operational dashboards (Power BI) featuring KPIs, breakdowns, and cross-channel comparisons; * Optimization testing and hypotheses (CRO): define levers per channel (messages, frequency, journey, UX in App/Portal) and measure impact; * Channel attribution and mix modeling (cross-effect among WhatsApp/SMS/RCS/Email/App/Portal/Marketplaces) to prioritize investments and sequencing; * Data governance and tracking: specify and validate metrics, events, UTMs, integrations, and data quality with the Data squad. **Requirements and Qualifications** What do you need to have or know? * SQL (Advanced): Complex queries, window functions, CTEs, heavy joins, performance tuning; * Power BI or equivalent (Intermediate/Advanced): Data modeling, DAX, measures, scheduled refreshes, and design of executive dashboards; * Excel/Sheets (Advanced): Pivot tables, Power Query, VLOOKUP/INDEX/MATCH, ad hoc analysis; * Knowledge of digital channels and metrics (Advanced): CTR, CVR, reach, engagement, deliverability, opt\-out, intent, agreement, payment; * Messaging/MarTech (Intermediate): WhatsApp, SMS, RCS, Email platforms (e.g., Infobip, Twilio, Zenvia, Salesforce/Adobe/Oracle); * Proficiency in SQL, Power BI, funnel analysis, CRO, and hands-on experience with conversational and owned channels. It’s a plus if you have: * Attribution and Experimentation (Intermediate): Design of A/B tests, holdout tests, incrementality analysis; * Python/R (Basic/Intermediate): Advanced analytics, data processing; * App/Portal Analytics: Firebase/GA4/Adobe, events, UTMs, deep links; * Billing Marketplaces: Report reading, KPIs, and pricing (Serasa, Acordo Certo, etc.) **What We Offer** At Bradesco, we value health and well-being, offering an extensive portfolio of benefits to all our employees: * PLR or Bonus: Based on position eligibility\* * Health Insurance * Dental Insurance * Life Insurance * Food Allowance * Meal Voucher * 13th Food Basket * Total Pass * Transportation Voucher (optional enrollment) * Discounts on products and services from partner companies * Private Pension Plan (optional enrollment, with financial contribution from Bradesco Organization) * Viva Bem Bradesco: Health, well-being, and quality-of-life program * Unibrad: Bradesco Corporate University * Fee Waiver: Special conditions on various products and services * Childcare or Babysitter Assistance * Extended Paternity Leave of 20 days * Maternity Leave of 180 days, with assistance throughout pregnancy and postpartum