Description
Job Summary:
We are seeking a leader for paid media operations, focused on account strategy, team management and development, and technical support/customer relationship.
Key Highlights:
1. Strategic leadership in paid media
2. Team management and development of analysts
3. Technical support and customer relationship
**About the role:**
We are looking for a person to lead one of our paid media operations, with focus on three core pillars: Strategic account development, Management and development of the analyst team, Technical support and customer relationship.
This person will not have an operational role on a day-to-day basis, but must possess sufficient technical expertise to guide, review, and develop the team — as well as occasionally intervene in more sensitive optimizations.
**Your responsibilities will include:**
* Defining and reviewing clients' media strategies
* Prioritizing channels, campaigns, and budget allocation
* Identifying growth opportunities (new channels, tests, approaches)
* Ensuring alignment between business objectives and campaign execution
* Analyzing performance and directing clear action plans to improve results
* Leading a team of up to 3 analysts and 2 interns
* Distributing accounts and projects according to seniority and complexity
* Identifying technical and behavioral gaps within the team and driving development
* Conducting ongoing follow-up (1:1 meetings, feedback, guidance)
* Ensuring quality and consistency in team deliverables
* Reviewing campaign structures and ensuring platform best practices
* Supporting the team with technical questions (Google Ads, Meta Ads, etc.)
* Occasionally handling operational tasks in specific or critical situations
* Developing analysts’ technical proficiency (practical mentoring)
* Serving as the technical reference point in team discussions and daily interactions
* Assisting in resolving media-related questions and issues
* Translating technical decisions clearly and strategically for clients
* Collaborating closely with the Account Management (AM) team to ensure alignment
**Requirements:**
* Proficiency in paid media platforms (Google Ads, Meta Ads, etc.)
* Experience managing people
* Ability to structure, optimize, and analyze campaigns
* Prior hands-on experience executing paid media (not just management)
* Data-driven decision-making capability
* Understanding of how media impacts clients’ business
* Analytical thinking and results orientation
Remote position, PJ contract, birthday day off, paid leave, optional enrollment in Bradesco health plan via NP’s policy.