Copywriter

Description

Job Summary: We are seeking a Copywriter to transform ideas into persuasive texts that build connection and, above all, drive conversion—giving voice to our brand across multiple channels. Key Highlights: 1. Creation of persuasive content for ads, landing pages, and marketing emails. 2. Application of psychological triggers and storytelling to increase conversion. 3. A dynamic environment focused on continuous learning and freedom to innovate. At Ponto Track, we pursue **innovation, security, and efficiency**. We develop vehicle tracking, driver monitoring, and fuel management technology solutions to deliver **real peace of mind to those who trust us**. **Why choose Ponto Track?** * Real impact: We help companies save money, reduce risks, and operate more sustainably. **Benefits that matter to you:** * **CAJU Meal Voucher (Visa Brand):** Complete flexibility to use your benefit wherever you prefer. * **Integrated Health & Well-being:** Hospital and dental health plans through Uniodonto, extendable to your dependents. * **Mental Health Focus:** Exclusive partnership with a psychology network, reinforcing our commitment to your emotional balance. * **Quality of Life:** Access to Wellhub (Gympass) to support your physical health and energy. * **Family Support:** Daycare allowance for mothers returning from maternity leave (up to the baby’s first year) and a Welcome Baby Bonus to celebrate this special moment. * **Your safety—and your family’s—matters:** Free vehicle tracker. * **Partnerships & Benefits:** Exclusive discounts at pharmacies and higher education institutions (universities). We seek a **Copywriter** to transform ideas into persuasive texts that foster connection and, above all, drive conversion. You will be responsible for giving voice to our brand across multiple channels, ensuring every word contributes to our growth. **Your responsibilities:** * **Persuasive Content Creation:** Writing copy for ads (Meta Ads, Google Ads), landing pages, marketing emails, video scripts, and internal communications. * **Conversion Strategy:** Applying psychological trigger techniques and storytelling to boost conversion rates across the entire sales funnel. * **Brand Identity:** Ensuring consistent brand voice across all customer touchpoints. * **Optimization & Testing:** Collaborating with the Growth team to conduct A/B tests on headlines and call-to-action (CTA) copy to improve ROI. * **Audience Research:** Deeply analyzing our customers’ pain points and desires to craft messages that resonate with their real needs. **What we’re looking for:** * **Relevant Experience:** Proven background in advertising copywriting or direct-response copy. * **Mastery of Techniques:** In-depth knowledge of copy frameworks (e.g., AIDA, PAS) and psychological triggers. * **Analytical Mindset:** Someone who not only writes but also analyzes performance data to understand what works—and what needs adjustment. * **Flawless Grammar:** Absolute mastery of the Portuguese language. * **Bonus:** Familiarity with AI tools for process optimization and experience with SEO. **NOTE: A portfolio submission is required for this position.** **What we offer:** * Market-competitive compensation; * A dynamic environment focused on continuous learning. * Freedom to propose new approaches and test innovative ideas. Work location: On-site