Senior Copywriter | Recife, PE

Description

Job Summary: We are seeking a creative Senior Copywriter for social media and communities, with strong storytelling expertise to transform topics and games into compelling narratives. Key Highlights: 1. Create engaging narratives from games and campaigns. 2. Develop thematic storytelling and scripts for influencers. 3. Work in a structured AI-powered workflow to boost productivity. **Esportes Gaming Brasil Group**, which brings together brands such as Esportes da Sorte, Onabet, and Lottu, is expanding rapidly! We are looking for a **Senior Copywriter** to strengthen our **Social Media and Communities** team. We seek a highly **creative, execution-oriented professional with strong storytelling expertise**, capable of transforming themes, campaigns—and especially our games—into immersive narratives that resonate with audiences and drive genuine engagement. Here, we don’t just seek someone who writes well—we seek someone who **knows how to tell stories, build universes, and turn entertainment into content**. **Responsibilities and Duties** * Develop **creative concepts** for campaigns and always-on content; * Create **scripts for influencers and videos** (short-form and long-form); * Build **thematic storytelling** based on our games and brand activations; * Produce **creative and strategic captions** for social media; * Monitor recordings and ensure narrative quality of deliverables; * Collaborate closely with social media, design, and audiovisual teams to ensure communication consistency; * Adapt tone and approach according to each brand within the group. **What We Expect From You:** ---------------------------- * Ability to **craft stories from abstract topics or game mechanics;** * Creative writing with **diverse linguistic styles** (avoiding clichés and repetition); * Strong awareness of trends and digital culture literacy; * Agile, organized profile with strong sense of priority; * Genuine interest in entertainment and the iGaming universe. **Requirements and Qualifications** * Bachelor’s degree in Communications-related fields: Journalism, Advertising and Public Relations, Languages, Social Communication, Marketing, or related areas. **You’ll work daily within a well-structured workflow involving:** ----------------------------------------------------------------------------- * **Pre-defined briefings**, with strategic and creative direction; * Use of AI tools (such as Gemini and Grok) to enhance productivity; * Request management, task organization, and deadline tracking via Monday; * Ongoing team communication through Slack. **Preferred Qualifications:** ----------------- * Experience creating content for **betting, gaming, or entertainment;** * Hands-on experience developing **scripts for creators/influencers;** * Experience working in high-demand environments with large delivery volumes. **Additional Information** * SulAmérica Health Insurance * SulAmérica Dental Insurance * Caju Meal/Voucher Card * Transportation Allowance * Wellhub (Gympass) * Birthday Day Off * Access to Conexa Saúde for emotional and nutritional support * Partnership Club (discounts at partner pharmacies and restaurants) We are Esportes Gaming Brasil Group. We create unique **entertainment** experiences, bringing more **fun** into people’s lives. This purpose connects us with our biggest bet—the customer—and serves as the foundation for our greatest achievements: **today, we are one of Brazil’s largest betting groups.** We are built by people, for people. We continuously explore new technologies and innovative approaches, delivering **human-centered, personalized service**, committed to providing the best possible experience for our users. **24 hours a day, 7 days a week.** We’re always ON when it comes to our customers: **that’s our greatest differentiator.**