We are looking for a Copywriter / Social Media (Mid-level) to join the Marketing team at BHF. This person will be responsible for developing strategic content for social media, supporting the creation of editorial guidelines, and contributing to the development of scripts and promotional texts for various campaigns. Responsibilities - Create editorial guidelines for daily content production - Write texts and content for social media, presentations, institutional materials, and promotional campaigns - Support scripting of videos recorded at units and other audiovisual requests - Review and improve texts, ensuring clarity, coherence, and strategic alignment - Assist in planning and managing content publication on social media - Collaborate with partner areas (Design, Production, Operations, Gastronomy, etc.) to build integrated narratives - Monitor communication and marketing trends to propose continuous improvements - Monitor restaurant social media daily, recording customer feedback, compliments, and complaints, and forwarding key issues to the responsible teams Requirements - Degree in Journalism, Advertising, Languages, Marketing, or related fields - Excellent writing skills and mastery of standard Portuguese - Proven experience as a Copywriter and/or Social Media specialist - Strong organizational skills to handle simultaneous tasks - Proactivity in suggesting topics and creative approaches - Ability to work in a team and communicate effectively with different departments Desirable - Previous experience in retail, foodservice, and/or franchises - Familiarity with SEO and writing optimized for organic ranking Benefits - CLT employment regime - In-person model in Recife/PE (Boa Viagem) - Market-competitive salary - Birthday day off - Meal voucher - Transportation allowance