* Daily content planning for all brand profiles managed by Marketing, delivered on the 20th of each month for the following month; * Capture and create content for Reels, IGTV, Feed, and Stories according to the approved strategy; * Briefing for each social media asset created by the in-house designer; * Writing of all digital assets; * Support the Marketing Assistant’s Social CRM activities; * Participate in weekend on-call duty rotations; * Liaise with unit managers; * Brand profile performance reporting; * Profile performance reporting; * Opinion reporting; * Structuring and monitoring the content calendar produced by Ambassadors and its publication across social media platforms; * Liaise with mall marketing teams to identify opportunities; * Plan Email Marketing campaigns through data analysis; * Monitor and repost store opening content; conduct remote coverage when necessary; * Plan, analyze, execute, and **generate reports** for customer loyalty initiatives via tools—e.g., Falaê; * Organize the Digital Brand Book. Advanced Excel. Minimum Education: Bachelor’s Degree Willingness to travel * Day Off * Meal Voucher * Health Insurance * Dental Insurance