Performance Analyst

Description

Job Summary: This Performance Analyst will be responsible for strategic planning and operational execution to generate digital traffic and optimize campaigns. Key Highlights: 1. Strategic and operational involvement in digital traffic 2. Monitoring and optimization of digital campaigns 3. Data analysis and development of insights for improvements Description: Do you identify with our challenge? You're just one step away! Check out the requirements and join us! * Bachelor's degree in Marketing, Business Administration, or related fields; * Proficiency in Microsoft Office Suite; * Knowledge of Google Ads, Meta Ads, YouTube, LinkedIn, and TikTok; * Understanding of marketing for the sales funnel; * Expertise in Search Ads; * Experience managing landing pages (LPs). Your challenges as a Performance Analyst will include: * Designing strategic plans and executing operational activities to generate digital traffic; * Continuously monitoring campaigns against KPIs such as CPL, CPA, CRT, CPC, Conversion Rate, CAC, and ROI to propose and implement optimizations and improvements; * Conducting analyses, generating insights and learnings from digital initiatives, as well as establishing testing methodologies; * Managing online media, producing reports, and analyzing campaigns; * Leading technical meetings with internal clients to present actions, interpret results, and plan next steps. 251220020255823594