Senior Tracking Analyst

Description

Job Summary: We are seeking a Senior Tracking Analyst to implement and manage tracking, ensuring data collection and availability for strategy optimization. Key Highlights: 1. Technical-operational work in tag and event configuration and validation. 2. Tag management via Google Tag Manager and event configuration in GA4. 3. Ensuring data quality to support media and SEO strategies. **About the Role:** We are looking for an analytical and curious mind to join our BI & Data team. As a Senior Tracking Analyst, you will be responsible for implementing and managing tracking to ensure navigation and conversion data are accurately collected and available for marketing strategy optimization. This role is technically and operationally focused, involving direct configuration, validation, and maintenance of tags and events, supporting media and SEO teams in data reliability. **Your Responsibilities Will Include:** * Implementing and managing tags via Google Tag Manager (GTM) for various clients * Configuring events, conversions, and parameters in Google Analytics 4 (GA4) * Installing and validating media pixels on platforms such as Meta, Google Ads, TikTok, LinkedIn, and others (Conversion Tracking) * Performing tracking validation/auditing routines and troubleshooting to ensure data quality and prevent discrepancies * Supporting data layer implementation with technical teams, following pre-defined specifications * Ensuring proper measurement functionality to support media strategies * Ensuring that configurations made on platforms allow the BI team to view accurate data in dashboards (Looker Studio, Power BI, or similar) * Managing requests from multiple clients, meeting deadlines and maintaining delivery quality **Requirements:** * Prior experience with tracking/measurement in marketing agencies or e-commerce * Proficiency in Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platforms * Experience implementing conversion pixels on media platforms * Knowledge of HTML and JavaScript applied to tracking * Familiarity with UTMs, events, and measurement structures (JSON/Data Layers) * Strong organizational skills to manage multiple projects simultaneously in a fast-paced environment * Ability to identify tracking inconsistencies that may impact media campaign performance **Nice-to-Have Qualifications:** * Familiarity with BigQuery and SQL. * Official Google certifications (GA4/GTM). * Understanding of LGPD and consent management tools Remote position, PJ contract, birthday day off, paid leave, benefits including therapy discount, English classes, and optional enrollment in Bradesco health insurance plan.