Description: * Bachelor's degree in Marketing, Communications, Advertising and Public Relations, Business Administration, or related fields. Desired Qualifications: * Knowledge of SEO (Search Engine Optimization); * Experience managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc.); * Data analysis courses; * Certifications — Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc.; * Certifications / Knowledge — Google Skillshop; LeadLovers; RD Station; HubSpot; etc.; * Intermediate/advanced Excel proficiency; * Familiarity with Google Data Studio; * Must reside in Campina Grande. * Strong oral and written communication skills; * Teamwork ability; * Communicative profile; * Dynamic profile; * Courses related to the field; * Monitor digital performance campaigns developed by partner agencies; * Develop and execute complementary digital performance campaigns; * Campaign tagging and monitoring; * Analysis of key KPIs (CPC, CPL, ROI, among others); * Daily budget tracking; * Lead monitoring and nurturing; * Knowledge of sales funnels; * Strategic digital media planning by channel; * Creative asset briefing and review; * Requesting and creating ad copy for performance ads; * Evaluation and implementation of new digital media placements; * Generating reports to track results. 2512210202551931964