Paid Traffic Analyst (Meta Ads)

Description

Job Summary: We are seeking a Paid Traffic Analyst passionate about digital performance, strategic and analytical, focused on results and proficient in Meta Ads campaigns. Key Highlights: 1. Passionate professional in digital performance 2. Expertise in Meta Ads campaigns (Facebook and Instagram) 3. Results-oriented with strong audience segmentation strategies **Job: Paid Traffic Analyst (Meta Ads)** Contract type: PJ \| 100% Remote \| 40 hours per week \| Monday to Friday Company: University headquartered in Spain, operating across Europe. * Mandatory requirement: Spanish language – intermediate level (interviews conducted in Spanish) * Fixed salary paid in Euros **About the job** We are looking for a professional passionate about digital performance and experienced in Meta Ads campaigns (Facebook and Instagram). If you are strategic, analytical, and results-driven, this role is for you! **Responsibilities** * Plan, execute, and optimize Meta Ads campaigns. * Develop audience segmentation and conversion funnel strategies. * Monitor KPIs and generate performance reports. * Test creatives, audiences, and ad formats to maximize ROI. * Collaborate with content and design teams to align campaigns. **Requirements** * Proven experience with Meta Ads (Facebook Business Manager). * Knowledge of sales funnels and paid traffic strategies. * Proficiency in metrics such as CPC, CPM, CTR, and ROAS. * Strong analytical ability and performance focus. * Preferred: experience with other platforms (Google Ads, TikTok Ads).