Description: Definition: * Refine the problem definition based on information gathered during the discovery phase. * Create user personas and scenarios to better understand user needs. * Create user journeys to map user interactions with the product. Development: * Create interactive prototypes to test ideas and concepts with users. * Iterate on solutions based on user feedback. * Work closely with the team to ensure the final product aligns with project specifications. * Create technical and design documentation to support product deployment and maintenance. Delivery: * Monitor the performance of pages, campaigns, and creatives after launch and make adjustments as necessary. * Conduct data analysis to better understand how users are interacting with the website and social media. * Collaborate with other team members to ensure user needs continue to be met over time. * Provide user support to resolve any issues or challenges that may arise. What we expect from you * Proficiency in Adobe CC suite (Illustrator, Photoshop, InDesign) and Figma * Experience with WordPress and Elementor Pro * Strategic eye for social media visual content (static posts, carousels, stories, and ads) * Experience in performance-driven design (paid media materials, landing pages, high-conversion creatives) * Strong communication skills to work collaboratively with marketing and product teams It will be a big plus if you have... * Basic video editing knowledge; * Understanding of UI/UX Design to collaborate on interface projects We are looking for a Mid-level Designer who uses technique and strategy to transform objectives into impactful visual experiences. If you are driven by excellence and believe design is synonymous with results, come shape Leads2b's market presence! About the role You will be responsible for creating and developing Leads2b's visual communication, meeting marketing requests. The ideal candidate combines graphic design, interface, and usability skills with technical knowledge that will aid in producing effective campaigns and functional layouts. You will be the guardian of our brand’s visual identity in the market. Discovery: * Conduct market research, competitor analysis, and user research to better understand user needs and desires. * Conduct user interviews to learn more about their experiences and perceptions. * Conduct stakeholder interviews to identify business needs. * Collect and analyze relevant data and information for the project. * Work closely with other stakeholders to ensure the project aligns with business goals. 251119020246244287