Digital Coordinator

Description

Lead monthly strategic content planning for influencer marketing, aligned with company guidelines; Collaborate with SCs and the influencer marketing management team to develop calendars and schedules for specific digital initiatives, such as live streams, creator campaigns, and special activations; Collaborate with the influencer marketing team to identify and hire influencers, creators, and UGC contributors, ensuring alignment with strategy, target audience, and brand positioning to maximize ROI (Return on Investment); Manage budget for hiring influencers, UGC contributors, and creators; Draft contracts, approval forms (AFs), and coordinate payments for the squad; Contact and align with stores for approval of content recordings; Contact influencers and creators to schedule content recordings; Approve scripts jointly with the influencer marketing team and influencers; Monitor content recordings; Produce outfit looks with shopping center tenants whenever necessary; Follow up on editing and final content approval with the influencer marketing team and the shopping center’s marketing management; Schedule content posting and coordinate potential collaborations between influencers and shopping centers; Consolidate and analyze performance reports to provide strategic visibility of the regional operations to the holding company. Promote knowledge sharing of best practices (internal and external benchmarking), identifying which influencer profiles and content formats deliver the best cost-benefit ratio for the shopping center ecosystem. Employment type: Full-time CLT contract Compensation: R$8.500,00 per month Benefits: * Medical insurance * Dental insurance * Free parking * Meal allowance * Food allowance Travel availability: * 25% (Mandatory) Work location: On-site