Junior Copywriter

Description

Job Summary: A professional responsible for writing institutional and promotional texts, creating copy for various channels, and adapting content for different platforms while ensuring linguistic consistency. Key Responsibilities: 1. Writing texts for institutional, promotional, and informative materials. 2. Supporting the creation of copy for social media, email marketing, and landing pages. 3. Participating in the development of language standardization documents. Writing texts for institutional, promotional, and informative materials, with a focus on clarity, coherence, and alignment with the brand's tone of voice. Supporting the creation of copy for social media, email marketing, banners, landing pages, scripts, and other Fito channels. Adapting existing content for different platforms while ensuring linguistic consistency. Supporting the development of content calendars, providing text suggestions aligned with defined strategies. Supporting the creation of slogans, calls-to-action, headlines, and descriptions for promotional and institutional campaigns. Supporting the development of textual briefings and content adaptation focused on performance. Participating in the development of language standardization documents and textual style guides. Supporting the organization and updating of textual content repositories (templates, key phrases, reusable blocks, etc.). Requirements: * Completed or ongoing undergraduate degree in Communications, Advertising and Public Relations, Journalism, Marketing, Languages, or related fields. * Prior experience in internships or roles involving textual content production, institutional communication, content marketing, or copywriting. Basic knowledge of digital platform writing is desirable. * Availability for 100% in-person work in Ribeirão Preto. Benefits Meal allowance: BRL 29 per business day Mobility allowance: BRL 10 per business day Annual variable compensation; 6-month maternity leave; 30-day paternity leave; Pet-friendly Fridays; Pet bereavement leave; WellHub (Gympass); Holiday extensions; Career development plan; Birthday Day Off.