Junior SEO Analyst

Description

Job Summary: Implements and optimizes on-page SEO improvements, executes the SEO roadmap, and monitors the performance of Nestlé websites using tools and AI. Key Highlights: 1. On-page SEO optimization for Nestlé websites 2. Use of AI for content optimization 3. Focus on continuous improvement and performance analysis **Position Summary** --------------------- **Location:** Nestlé Business Services – NBS Ribeirão Preto **Area / Stream:** IMS – Integrated Marketing Services **Reporting to:** IMS Coordination **Shift:** 08:00 – 18:00 (Monday to Friday) **Work Mode:** Remote work **Is there a mapped candidate?** No **A Day in the Life of…** * Implement on\-page SEO improvements across Nestlé websites (content, tags, titles, descriptions, links, keywords) * Execute the SEO roadmap defined by the Search Expert and global and local agencies * Conduct SEO audits to identify opportunities for improving website performance * Optimize content using AI tools (e.g., ChatGPT, Copilot, Gemini, etc.) * Prioritize optimization requests based on strategy, market maturity, and business impact * Review and optimize keywords and content improvement lists * Ensure rapid implementation of improvements with media agencies * Monitor and track website performance, supporting analysis and recommendations * Support larger Search initiatives, such as website migrations * Use SEO tools (e.g., BrightEdge and Nestlé’s internal toolkit) * Work with ticketing and workflow management tools, ensuring deadlines and SLAs are met **What Will Contribute to Your Success?** ------------------------------------------ * Currently pursuing or completed undergraduate degree in Marketing, Communications, Journalism, IT, Business, or related fields * Knowledge and experience in website SEO (on\-page SEO) – required * Familiarity with digital website ecosystems (CMS such as WordPress or Drupal) – required * Intermediate English (reading, writing, and speaking) – required * Strong organizational skills, time management, and ability to meet deadlines * Proactive mindset with focus on continuous improvement * Effective communication skills for teamwork (e\-mail, calls, chats, tickets) * Ability to manage multiple tasks and work under pressure * Experience with SEO tools (BrightEdge, Search Console, or similar) * Experience or interest in AI-powered content optimization * Familiarity with shared services environments or corporate digital marketing * Interest in data analysis and digital performance * Analytical, curious, and collaborative mindset