Job Summary: This role involves transforming marketing and sales data into strategic decisions, with direct impact on budget allocation and growth strategy, using AI daily for precise and rapid analysis. Key Highlights: 1. Direct impact on budget allocation and growth strategy 2. Daily and fluent use of AI tools for analysis and automation 3. Autonomy, drive, and willingness to make a difference at an innovative fintech You will transform raw marketing and sales data into real decisions — about where to invest, which campaigns to scale, and which channels to cut. Your work will sit at the table alongside commercial and marketing leadership, directly impacting budget allocation and growth strategy. We do not expect you to be a marketing expert. We expect you to be a data expert — and to use AI every day to go further, faster, and more accurately than any conventional analyst could. **Responsibilities and Duties** Your day-to-day: * Structure and analyze campaign performance, sales funnel, and ROI-by-channel-and-audience datasets * Build models and dashboards to support media investment and commercial action decisions * Identify patterns, anomalies, and opportunities in large volumes of marketing and CRM data * Automate repetitive processes for data collection, processing, and reporting using Python, advanced macros, or AI agents * Translate complex analyses into clear, actionable narratives for non-technical leaders * Propose and test attribution, segmentation, and forecasting methodologies supported by LLMs and generative AI tools * Serve as the internal reference for analytical productivity, presenting new AI-powered tools and workflows **Requirements and Qualifications** **What You Must Bring** ----------------------------- Required: * Advanced Excel — Power Query, complex pivot tables, nested formulas, robust dashboards * Proficiency in SQL for data extraction and manipulation in relational databases * Python or R for statistical analysis, automation, and data manipulation (Pandas, NumPy, etc.) * Experience with BI tools: Power BI, Looker, Tableau, or equivalent * Daily and fluent use of AI tools — ChatGPT, Claude, Copilot, Gemini, or similar — applied to analysis and automation * Strong statistical reasoning: regression, correlation, time series, A/B testing Highly Valued: * Experience with CRM data (Salesforce, HubSpot, RD Station, or similar) * Knowledge of paid media platforms for analytical purposes (Meta Ads, Google Ads — understanding metrics, not campaign operations) * Ability to build and document data pipelines * Experience automating via APIs or no-code/low-code tools (Make, n8n, Zapier) * Portfolio or case studies demonstrating generative AI applied to data analysis If you are: * A compulsive autodidact: you study because you want to, not because you’re told to * A genuine AI enthusiast — you follow releases, test new tools, and hold informed opinions on what works * A sharp critical thinker: you question assumptions before jumping into analysis * A clear communicator: you can speak effectively both to data experts and non-experts * Highly autonomous — you don’t need close management to deliver excellent results * Product-minded: you think about how your analysis will be used, not just how it will be built We seek someone who uses AI as a natural extension of analytical reasoning — not as a curiosity, but as an indispensable daily work tool. **Additional Information** * Work Location: Ribeirão Preto \- SP * **Compensation: Salary Expectation** Want to level up your career and join a fintech that’s **changing how people move and take care of their cars**? Then you need to meet **Finx**! Here, we breathe innovation and believe success is built together — with **autonomy, drive, and the will to make things happen**. If you love challenges, want to learn every day, and aim to make a real difference, this is your place. At Finx, you’ll work on **vehicle subscriptions, insurance, and vehicle-secured loans**, delivering simple, modern solutions that help our customers achieve their goals in a practical and transparent way.
João Silva
Indeed · HR
João Silva
Indeed · HR
