Mid-level SEO Analyst

Description

Job Summary: Doliv is seeking an analytical and strategic SEO Analyst to plan and execute initiatives that enhance the brand’s organic visibility in digital retail, with a focus on e-commerce and large catalogs. Key Highlights: 1. Focus on On-page, Technical, and Content SEO for e-commerce 2. Strategic involvement in emerging search dynamics powered by AI 3. Collaboration with content, media, and e-commerce teams About Doliv **Doliv** is an innovation-focused digital retail company that builds and grows brands and data-driven, performance-oriented, and customer experience-centered **e\-commerce operations**. About the Role We are looking for an **SEO Analyst** with an analytical and strategic mindset to plan and execute initiatives that increase the brand’s organic visibility, focusing on **e\-commerce and large catalogs**. The candidate will be responsible for designing and implementing **On\-page, Technical, and Content SEO strategies**, working closely with **content, media, and e\-commerce teams**, ensuring sustainable growth of qualified traffic and organic presence. We also seek someone interested in **emerging AI-powered search dynamics**, keeping up with trends and exploring optimization opportunities for generative response engines. Responsibilities * Plan and execute **On\-page, Technical, and Content SEO strategies** * Conduct **keyword research and mapping**, prioritizing search intent * Optimize **categories, product pages, and institutional content** * Monitor and analyze **organic performance** using tools such as Google Search Console, GA4, Ahrefs, and Semrush * Collaborate with **content, media, and e\-commerce teams** to implement SEO improvements * Develop **link-building strategies and domain authority enhancement** * Monitor **competitors, search trends, and growth opportunities** * Apply **e\-commerce SEO best practices**, considering category structure, filters, indexing, and performance Strategic Differentiator — SEO for AI * Optimize content for **AI-powered response engines** (e.g., ChatGPT, Bing Copilot, Gemini) * Structure content to prioritize **direct answers, structured data, and semantic authority** * Understand how **brands appear and are cited in generative search engines** * Stay updated on **evolving search behavior and advancements in search technologies** Requirements * Practical experience with **SEO** * Proficiency in **Google Search Console, GA4, and tools such as Semrush, Ahrefs, or Screaming Frog** * Analytical, organized, and strategic mindset * Prior experience in **retail or e\-commerce** * Experience managing **large catalogs, seasonality, and commercial campaigns** * Knowledge or experience integrating **SEO with paid media** Education * Bachelor’s degree **in progress or completed** in Business Administration, Marketing, Advertising and Public Relations, or related fields Nice-to-Haves * Experience in **digital B2C or B2B client services** * Experience with **e\-commerce, marketplaces, or omnichannel channels** **Work Model:** Fully remote — preferably residing in Blumenau or cities in the Itajaí Valley. **Working Hours:** Monday to Friday, from 8:30 AM to 5:30 PM **Benefits:** * Remote Work Allowance: BRL 800.00/month * Meal/food allowance: BRL 32.00 per business day. * Birthday day off Compensation: BRL 2,000.00 – BRL 4,000.00 per month Benefits: * Childcare allowance * Education allowance * Internet allowance * Life insurance * Remote work * Food voucher * Meal voucher Work Location: Hybrid remote for Blumenau, SC