Copywriter

Description

Job Summary: As a Copywriter, you will be responsible for creating advertising and institutional texts aligned with the brand identity, optimized for SEO, and adapted to various channels and objectives. Key Highlights: 1. Strategic and SEO-optimized content creation across multiple channels 2. Collaboration with multidisciplinary teams for content integration 3. Monitoring of metrics and staying updated on digital marketing trends We are looking for a Copywriter. **Your main responsibilities will include:** * Writing copy, advertising texts, and institutional content aligned with the brand's tone of voice; * Creating materials for different channels: websites, blogs, social media, advertisements, emails, video scripts, case studies, and presentations; * Researching market trends, target audience, products, and competitors to inform content production; * Developing SEO-optimized texts, including titles, meta descriptions, headings, and internal links; * Adapting language and content format according to channel and communication objective; * Reviewing and editing texts to ensure clarity, grammatical accuracy, coherence, and consistency with brand identity; * Creating and testing multiple versions of headlines, CTAs, and messages to increase conversions; * Collaborating with designers, social media teams, and other departments to integrate content and visual elements; * Monitoring performance metrics and adjusting strategies based on results; * Staying up-to-date on communication trends, digital marketing, and consumer behavior. **Requirements and Qualifications:** * Bachelor’s degree in Advertising or Letters; * Strategic writing – producing institutional, commercial, and relationship-building texts consistently aligned with the brand’s positioning and values; * Tone-of-voice management – creating, documenting, and ensuring linguistic consistency across all company channels and materials; * Corporate storytelling – transforming the company’s story, mission, vision, and purpose into narratives that resonate with diverse audiences; * Multimedia production – developing scripts for video, audio, and presentations, integrating text with visual resources; * Internal communication – creating newsletters, event scripts, and messages to engage employees with the brand culture; * SEO and web content – producing and optimizing institutional and blog texts to strengthen digital presence and authority; * Brand copywriting – crafting high-impact headlines, slogans, campaigns, and messages that reinforce brand identity and differentiation; * Media relations – drafting press releases, official statements, and spokesperson speeches while maintaining brand narrative consistency; * Crisis management – writing clear, empathetic, and strategic responses and announcements during sensitive situations; * Integrated editorial planning – creating editorial calendars and topic plans that connect internal communication, media relations, social media, and marketing; * Research and fact-finding – investigating data, case studies, and stories to enrich content and reinforce credibility; * Metrics analysis – evaluating campaign impact, media coverage, and engagement to refine strategy; * Tools – proficiency in CMS, email marketing platforms, media monitoring tools, SEO tools, and project management tools (Trello, Asana, Notion). **Perks:** Benefits and Differentiators * Flexible working hours; * 30 days of annual leave; * Quarterly profit-sharing; * Global profit-sharing; * Extended maternity and paternity leave; * On-site physical fitness activities; * Unlimited medical consultations for children; Compensation and Recognition * Structured career development plan; * Year-end bonus and Day Off; * Longevity award; * Monthly birthday celebration. Health and Well-being * 100% employer-paid health insurance; * Free accounting and legal advisory services; * Pharmacy and aesthetic clinic discounts; * 100% reimbursement for public transportation. Development and Organizational Culture * Access to the Tax Strategy Specialist for continuous learning; * Training, course, and degree tuition assistance (30%); * Continuous feedback culture. Extras and Perks * Unlimited coffee throughout the workday; * Gifts for special occasions; * iFood credits available at any time of day; * Professional photoshoots handled by Studio Save. Join us as a Saver! **Minimum Education Requirement:** Bachelor’s Degree Willingness to relocate