Job Summary: An experienced marketing professional in the fashion industry to manage brand, digital, B2B, and team activities, optimizing campaigns through data analysis. Key Highlights: 1. Strategic leadership in Fashion Marketing 2. End-to-end Brand and Digital Management 3. Focus on B2B Marketing and Sales Requirements: * Bachelor's degree in Marketing or related fields; * Experience in the fashion/apparel industry; * Experience in digital marketing, including social media, e-commerce, and metric analysis; * Knowledge of online and offline marketing strategies. Responsibilities: * **Brand (Branding) and Product Management:** Define brand positioning and values, and collaborate with design to align collections with target audience needs. * **Digital Marketing and Social Media:** Manage online presence, including SEO, paid traffic (Google Ads), and social media—critical for increasing visibility and engagement. * **B2B Marketing and Sales:** In garment manufacturing companies selling to retailers, the leader focuses on technical sales support initiatives such as showroom management, catalogs, and relationship marketing. * **Team Management:** Coordinate the marketing team, fashion campaigns, photo shoots, and collection launch schedules. * **Data Analysis:** Monitor performance metrics (ROI, CAC, engagement) to optimize campaign investments. Employment Type: Full-time CLT Compensation: R$8.000,00 - R$10.000,00 per month Benefits: * Health plans and commercial discounts * Meal allowance * Transportation allowance Work Location: On-site
João Silva
Indeed · HR
João Silva
Indeed · HR
