CRM Analyst

Description

#### **Responsibilities** * Configure, optimize, and manage automated marketing campaigns on CRM platforms (Salesforce Marketing Cloud, HubSpot, etc.). * Support the implementation and evolution of CRM operations, including infrastructure, processes, drip campaigns, segmentation strategies, and action calendars. * Segment customer databases using demographic, behavioral, and transactional criteria for targeted campaigns. * Analyze CRM campaign performance, generate detailed reports, and propose continuous improvements. * Design and implement personalized customer journeys, mapping touchpoints and interactions. * Collaborate across Marketing, Sales, e\-commerce, and Retail teams to transform data into practical relationship-building and conversion actions. * Integrate the CRM system with other marketing and sales tools (e\-commerce, ERP, email marketing platforms). * Ensure data quality, integrity, and compliance of customer information within the CRM system. * Collaborate with Sales, Marketing, and Product teams to align CRM strategies and objectives. * Monitor CRM initiative results and propose tests, optimizations, and new growth opportunities. #### **Requirements** * Proven experience (minimum 3 years) with CRM, relationship marketing, retention, or campaign automation. * Proficiency in creating and managing email marketing, SMS, and push notification campaigns. * Advanced knowledge of audience segmentation and communication personalization. * Data analysis and marketing metrics expertise (open rates, click-through rates, conversion rates, ROI). * Experience with marketing automation tools and workflow management. * Familiarity with various sales channels, preferably retail, wholesale/multi-brand, and e\-commerce. * Ability to handle both strategic initiatives and operational execution. * Ability to generate analytical reports and dashboards for performance tracking. * Organized, proactive profile with a vision for sustainable operational growth. * Strong communication skills and ability to collaborate cross-functionally. #### **Skills** * Salesforce Marketing Cloud / HubSpot * Marketing Automation * Data Segmentation * Campaign Analysis; experience with fashion brands and retail is a plus. * Basic SQL * Email Marketing * Data Quality Management * Customer Journey Design * Performance Reporting ### **Employment Type:** CLT ### **Benefits:** Pharmacy partnership program, Employee discount on company products, Free parking, Flexible Meal Allowance, Flexible Food Voucher ### **Department:** Beagle Matriz Blumenau Store