**Job Mission** Generate qualified and predictable demand for the sales team (SDRs/closers) by planning and operating paid media and end-to-end inbound/growth initiatives — with a focus on efficiency (CAC), volume (MQL/SQL), and quality (conversion rate and meeting scheduling rate). **Your Responsibilities** 1\) Ad Campaign Management (always-on \+ campaigns) Plan, execute, and optimize acquisition campaigns (Meta Ads, Google Ads, and other relevant channels). Design funnel structures (TOFU/MOFU/BOFU), audience segmentation, creatives, and messaging tailored to personas/ICPs. Run continuous A/B tests (creatives, landing pages, audiences, offers) and document key learnings. Monitor budget, pacing, and efficiency metrics (CPA, CPL, CAC, LTV:CAC, payback). **2\) Inbound Performance (Lead Capture & Conversion)** Own lead conversion from traffic: landing pages, forms, assets, workflows, and CTAs. Implement CRO improvements on pages (with design/dev support when needed). Propose and execute lead magnets and offers (diagnostics, calculators, webinars, guides, etc.). Ensure consistent tracking and event implementation (conversions, pixels, tags, UTMs). **3\) Growth & Experimentation (Test Pipeline)** Maintain a backlog of experiments prioritized by impact vs. effort. Run growth sprints with clear hypotheses, success metrics, and post-mortems. Explore new acquisition channels and partnerships (when relevant), with rapid validation. 4\) Data Operations & Sales Alignment (Handoff) Define and monitor MQL/SQL criteria jointly with the sales team (quality and speed). Track the full funnel: lead → MQL → SQL → meeting → opportunity → sale. Enhance the “handoff” (lead context, source, intent, campaign, fit) to improve SDR conversion. **Key Deliverables** Operational media and inbound pipeline (structure \+ weekly optimizations). Reports with funnel analysis and objective recommendations (what to keep, pause, or scale). Growth in qualified leads and continuous improvement in conversion rates. Reliable tracking (events, pixels, UTMs, and conversion goals). Requirements: **Requirements (What We Expect)** Practical experience with paid media (Meta and/or Google), including routine optimization and testing. Experience with lead generation and funnel management (CPL, CPA, CAC, stage-by-stage conversions). Analytical mindset: comfort with numbers, spreadsheets, and data-driven decision-making. Organizational skills to manage routines, cadences, and continuous improvement (processes and documentation). Strong communication skills to align priorities with Sales and other departments. **Nice-to-Haves (Not Required, But Valued)** GA4, Google Tag Manager, Meta/Google pixels, and conversion events. Experience with CRM platforms (HubSpot/Pipedrive/Salesforce or similar) and marketing automation. Basic knowledge of CRO/UX and on-page SEO for e-commerce. Experience with e-commerce/marketplaces (highly beneficial for messaging and ICP definition). Ability to create creative briefs and conversion-oriented copy. **Ideal Profile** Results-oriented (not just “running campaigns”, but generating SQLs and revenue). Hands-on, proactive, and owner-minded — accountable for metrics. Curious and experimental — enjoys hypothesis formulation, testing, and rapid learning. Pragmatic and consistent — disciplined in routine execution with continuous improvement.
João Silva
Indeed · HR
João Silva
Indeed · HR
