Digital Performance Analyst

Description

Summary: This role involves translating complex user behavior data into strategic recommendations for site optimization, partnering with cross-functional teams to execute A/B tests and personalization campaigns. Highlights: 1. Focus on driving continuous improvement for global automotive brands 2. Translate complex user behavior data into strategic recommendations 3. Partner with cross-functional teams to design and execute impactful campaigns **RESPONSIBILITIES AND ATTRIBUTES** ----------------------------------- We're looking for a strategic thinker to join our team as a Digital Performance Analyst, focusing on driving continuous improvement for our global automotive brands. This role is at the intersection of data, strategy, and technology, where you will be responsible for translating complex user behavior data into strategic recommendations for site optimization. You'll partner with cross\-functional teams to design and execute impactful A/B tests and personalization campaigns, directly influencing key business metrics. If you have a passion for transforming data into tangible growth and enjoy working in a collaborative, innovative environment, this is your chance to make a significant impact.**REQUIREMENTS AND QUALIFICATIONS** ------------------------------ * Experience with BI tools, Web Analytics, CRO. * Bachelor's degree; * Intermediate to advanced English; * Familiarity with front\-end programming languages: HTML, JavaScript, and CSS (preferred); * Knowledge of software and tools: Adobe Target, Adobe Analytics, PowerPoint, Excel, Google Analytics, A/B testing tools (Google Optimize, Optimizely); **ADDITIONAL INFORMATION** -------------------------- * Hybrid work model, 2–3 days per week onsite * Location: client site in São Caetano Benefits:* VA/VR: fixed monthly amount of R$1\.012,00 without payroll deduction * Health insurance (100% covered by the company) * Life insurance up to 12 salaries * Birthday day off * Professional and academic development platform with external partnerships * SESC membership * Totalpass