Advertising Copywriter

Description

Job Summary: We are seeking passionate and outstanding professionals to join our content team, responsible for creating relevant and strategic materials that deliver measurable results for our clients. Key Highlights: 1. Feedback culture for professional development 2. Dynamic and proactive team focused on results 3. Passion for excellence and teamwork Over 170 Layer Up team members agree this is an excellent company to work for. We have been certified as a Great Place to Work (GPTW) for five consecutive years and were recently named the 4th best company to work for in the editorial segment by the same certification. We have transformed over 200 businesses across 15 industries. In our 11-year history, we have received dozens of awards recognizing our excellence and authority. A FULL TEAM OF NUMBER-10 SHIRTS We seek individuals who want to be in the FLOW of the market — meaning those who pursue excellence through high motivation, high concentration, high energy, and high performance. This is how we attract professionals who are not only passionate about what they do but also the best at it. All professionals here share the same commitment to our clients, delivery quality, results, and the Layer Up team itself. We are committed to our careers and to the positions we hold — both within the company and in the market. We have a thirst for learning and an interest in discovering new ways of doing things — and we share these ideas with each other. We constantly develop ourselves, individually and as a team, and collaborate exceptionally well. We are passionate about being the best at what we do. We are persistent and resilient when facing challenges and embody teamwork, helping each other grow and surpass ourselves. What You Can Expect from Layer Up: \- A more senior Layer (as we call our employees) who will serve as your “buddy” throughout your onboarding (and possibly beyond), assisting you and immersing you in our culture; \- Lightness, flexibility, and informality, paired with innovation and challenges — defining our work environment; \- A feedback culture, because we encourage your professional development; \- A hybrid work model that enhances our productivity and ensures better quality of life for our employees. Challenges and Learning Opportunities: The Layer Up content team is responsible for delighting clients (and their customers) through relevant content — regardless of format, topic, or industry. Far beyond ensuring writing quality, the team also values strategic alignment and producing materials that add value and drive results. It is a dynamic, proactive, and detail-oriented team that combines diverse expertise and a passion for collaboration to manage our clients’ communications. Responsibilities: \- Creation of concepts, slogans, and advertising copy; \- Support in content planning and strategy; \- Monitoring and suggesting content trends and opportunities; \- Support in revisions; \- Production of social media schedules and content; \- Creation of copy for search networks, display ads, and pop-ups; \- Newsletter production; \- Communication across various content formats; \- Core principles of digital marketing; \- Learning client-specific characteristics; \- Learning agency processes; \- Understanding key tools. Requirements Intermediate Excel proficiency; Bachelor’s degree in Advertising or related fields (in progress or completed); Prior experience as a Content Analyst in Marketing/Advertising agencies and/or in the marketing department of institutions; Experience with advertising campaigns and copywriting; Content production for digital platforms; Creativity. Desirable Completed or ongoing undergraduate degree in related fields; Basic knowledge of digital marketing, SEO, and inbound marketing; Analytical ability; Organization; Focus on production; Strong interpersonal skills. Benefits Hybrid or remote work allowance; iFood flexible benefits card for meal and food allowances; Free iFood Club (with discounts at Cinemark and Booking.com); SulAmérica health insurance (with co-payment); Option to include dependents on the health plan (at employee’s expense); Pharmacy discounts provided by the health plan; SulAmérica dental insurance; SulAmérica life insurance; Year-end recess (subject to compensation — your 30 vacation days remain untouched); Birthday day off to celebrate with loved ones; Birthday gift; Partnerships with numerous educational institutions, short courses, and language schools to support your professional development; SESC membership for you and your family — offering leisure, sports, culture, dining, and healthcare all in one place; Totalpass.