Marketing Coordinator

Description

Job Summary: BRB Seguros is seeking a Marketing Coordinator to lead the team, develop strategies, and manage integrated campaigns, contributing to brand positioning. Key Highlights: 1. Lead the Marketing team and define priorities, goals, and KPIs. 2. Develop and implement a strategic marketing plan aligned with business objectives. 3. Plan, execute, and measure integrated campaigns (online and offline). **We are BRB Seguros — for 33 years, we have protected what truly matters: security, dreams, and peace of mind for thousands of Brazilians.** We are a benchmark in the insurance market, offering customized solutions that accompany every life stage of our customers — always partnering with the largest insurers in the country. We believe in the power of empathy, diversity, and respect. Here, your voice matters, you have space, and you are part of an inclusive and inspiring culture. More than insurance, we invest in the development of the Federal District, supporting cultural, social, sports, and entertainment initiatives that positively impact the lives of residents of Brasília. **About our work model:** This position operates under a **hybrid work model**, available after 90 days of employment. During the first three months, all new hires work 100% on-site. After this period, employees become eligible for the hybrid model, subject to evaluation by their direct manager. **Responsibilities and Duties** * Lead the Marketing team, defining priorities, goals, and performance indicators, fostering continuous development, engagement, and a high-performance culture. * Develop and implement the strategic marketing plan aligned with corporate and commercial objectives. * Plan, execute, and measure integrated campaigns (online and offline) targeting internal and external audiences, including sales support activities. * Coordinate brand positioning, branding, and institutional communication strategies. * Plan and oversee events, activations, and sponsorships, ensuring alignment with brand strategy. * Manage the department’s budget, ensuring efficient resource allocation and monitoring of performance indicators. * Collaborate closely with Commercial, Products, Intelligence \& Performance, and other departments across the Bank and its subsidiaries, ensuring strategic alignment and synergy across initiatives. * Propose policies, guidelines, and operational manuals for the department, structuring marketing processes and governance. * Develop strategies for customer acquisition, engagement, and retention, strengthening relationships and loyalty. **Requirements and Qualifications** * Bachelor’s degree in Marketing, Advertising and Public Relations, Communications, Business Administration, or related fields. * Proficiency in Microsoft Office Suite. * Proven experience in strategic marketing and management of integrated campaigns. * Prior experience in team leadership or coordination. * Experience in budget management and relationship management with agencies and vendors. * Experience in digital marketing, paid media, social media, CRM, or marketing automation. **Desirable:** * Postgraduate degree or MBA in Marketing, Strategic Management, or related fields will be considered a differentiator. * Experience in the financial, insurance, or service sectors. * Experience interfacing with commercial areas and supporting demand-generation strategies. **Additional Information** **OUR BENEFITS:** ---------------------- We are a reference company in the Brazilian insurance market. For over 33 years, we have safeguarded security, material assets, and peace of mind for thousands of people, enabling them to fulfill their most diverse dreams. We offer top-tier products through partnerships with leading Brazilian insurers. You belong here. We value respect, empathy, care, equity, and diversity. We want you to feel included and represented within an inspiring and inclusive culture. Our purpose is to deliver meaningful solutions tailored to our customers’ needs and life stages. **\#JoinBRBSeguros**