Description
Job Summary:
Responsible for prospecting, qualifying, and engaging leads to pave the way for closing deals and contributing to company growth.
Key Highlights:
1. Responsible for identifying, qualifying, and engaging high-potential leads
2. Focus on technical/consultative sales of heavy machinery
3. Use of advanced tools such as LinkedIn Sales Navigator and CRM
**Mission:**
Act as the frontline in the prospecting process, responsible for identifying, qualifying, and engaging high-potential leads who may become customers—thereby enabling sales representatives to focus on closing deals and directly contributing to the company’s growth and success.
**Required Qualifications:**
Currently pursuing a bachelor’s degree in Business Administration, Commercial Management, Marketing, Social Communication, or related fields;
Experience with CRM systems, Artificial Intelligence tools, LinkedIn Sales Navigator, and other similar platforms;
Intermediate to advanced proficiency in Microsoft Office Suite;
Solid experience in technical/consultative sales processes for machinery, parts, and services in general—preferably within a heavy machinery company.
**Responsibilities:**
**Lead Generation and Qualification, including:**
In-Depth Research: Utilize various tools and platforms (e.g., LinkedIn Sales Navigator, CRM, databases) to identify companies and contacts matching the company’s Ideal Customer Profile (ICP).
Active Prospecting: Proactively reach out via phone, e\-mail, social media, and other platforms to initiate conversations with these leads—aiming to spark interest and gather information.
Rigorous Qualification: Apply the company’s qualification methodologies to determine whether a lead possesses the characteristics and needs that make it a strong prospect.
**Engagement and Relationship Building**
Building Connections: Establish initial relationships with leads by seeking to understand their pain points, challenges, and objectives—using a consultative and empathetic approach.
Educating the Lead: Provide relevant information on how the company’s product or service can solve the lead’s problems—positioning the solution as value-driven rather than transactional.
Generating Interest: Spark curiosity and desire to learn more by scheduling meetings or demonstrations with Sales Consultants.
**Handover of Qualified Leads**
Scheduling Meetings: Arrange virtual or in-person meetings between qualified leads and the assigned Sales Consultant.
Providing Context: Share all relevant lead information with the Sales Consultant—including interaction history, identified needs, and pain points—to ensure effective continuation of the conversation.
Ongoing Alignment: Maintain close communication with Sales Consultants to refine the qualification process and optimize the handoff.
**Contribution to Sales Strategy**
Providing Feedback: Share valuable insights on lead reactions, common objections, and market trends to help optimize messaging and outreach approaches.
Process Optimization: Suggest improvements to prospecting scripts, e\-mails, and qualification strategies to increase team efficiency.
Keeping CRM Updated: Log all lead interactions and information in the CRM to ensure accurate data for analysis and follow-up.