




**Description** The **Videomaker** is the professional responsible for producing creative and strategic audiovisual content that represents the institution’s identity and strengthens the brand’s digital presence. Their role involves filming, editing, planning, and monitoring trends to ensure that videos, photos, and visual assets are delivered with quality, consistency, and alignment with communication objectives. With a keen eye, aesthetic sensibility, and technical proficiency, this professional directly contributes to audience engagement, expanding the reach and impact of institutional campaigns. **Responsibilities and Duties** Create, plan, and manage monthly editorial calendars; Produce short videos, reels, stories, and institutional content for social media and official channels; Film videos and take photographs according to institutional requirements; Edit videos professionally using CapCut or equivalent tools; Develop platform-specific creative content (Instagram, Facebook, TikTok, LinkedIn); Apply copywriting and storytelling techniques to craft compelling narratives; Monitor digital trends, viral formats, and marketing best practices; Propose innovative ideas to strengthen digital presence; Ensure delivery of materials aligned with the brand’s visual identity. **Requirements and Qualifications** Bachelor’s degree in Advertising, Marketing, or related fields; Familiarity with major social media platforms (Instagram, Facebook, TikTok, LinkedIn); Ability to create platform-specific visual content (photos and videos); Experience in video and photo production; Solid knowledge of video editing (CapCut or equivalent); Basic understanding of copywriting and storytelling; Editorial calendar planning and management skills; Knowledge of digital trends and marketing best practices.


