Description: Position: Marketing Analyst Karter is looking for a creative and strategic Marketing Analyst passionate about developing materials that connect people with the brand. If you have excellent writing skills, analytical vision, and mastery of digital tools, this opportunity is for you! About the role You will be responsible for planning, creating, and managing institutional and digital content, strengthening Karter's presence on social media and other communication channels. You will also support internal marketing and internal communication initiatives, ensuring consistency and alignment with the brand identity. How this role fits into Karter Your contribution will be essential in increasing brand recognition, engaging audiences, and reinforcing internal culture, directly contributing to building an integrated, modern, and relevant communication strategy. Responsibilities * Create, review, and edit content for social media, videos, e-books, and institutional materials; * Develop scripts, posts, articles, and campaigns focused on engagement and conversion; * Optimize content for SEO by defining keywords, descriptions, and positioning strategies; * Plan and execute editorial calendars, aligning content with brand strategy; * Produce and create visual materials, ensuring consistency with brand culture and identity; * Monitor content performance (traffic, engagement) and generate reports with insights; * Research market trends, competition, and references to keep the brand updated; * Support digital campaigns by assisting with ads, landing pages, and marketing automation; * Be responsible for internal communication and internal marketing initiatives together with HR. Requirements * Degree in Marketing, Communications, Journalism, or related fields; * Excellent writing skills and creativity to adapt content to different formats, online and offline, and diverse audiences; * Experience in digital content production, video creation, and SEO; * Advanced proficiency in design tools such as Photoshop and Illustrator; * Experience analyzing scenarios, metrics, and data; * Organized, proactive, and good communication skills; * Knowledge in the lubricants or automotive sector will be a differentiator. Skills and Competencies * Clear communication and impeccable writing; * Ability to translate brand identity into visual and textual language; * Creative, strategic, and results-oriented profile; * Curiosity and constant updating on digital and market trends. Join Karter! Here, you'll have the opportunity to create and communicate with purpose, strengthening the brand's presence and contributing to a dynamic, innovative, and energetic environment. 2511150202461810567