Marketing Analyst

Description

Job Summary: The Senior Marketing Analyst assists in the development and execution of marketing strategies, market and competitive analysis, aiming to improve company performance. Key Highlights: 1. Planning and execution of marketing and internal marketing initiatives 2. Development and management of advertising campaigns and social media 3. Monitoring and optimization of campaigns with a focus on metrics The Senior Marketing Analyst is responsible for assisting in the development and execution of marketing strategies, market and competitive analysis, as well as contributing to the development of campaigns and communication initiatives. This professional operates both strategically and tactically, consistently seeking improved results and achievement of company objectives. * Plan and execute marketing initiatives; * Carry out internal marketing projects and initiatives; * Develop and manage advertising campaigns; * Manage social media and content calendars; * Monitor and optimize campaigns based on metrics (CPC, CPA, ROI, conversion); * Support branding and brand positioning initiatives; * Plan and execute corporate events; * Identify opportunities for digital growth and continuous improvement; * Content planning; * Strategic alignment with sales team and executive leadership.