Selection process for the city of **São Paulo – SP** ***** Registrations open until December 11, 2025 ***** **Position: DIGITAL MARKETING ANALYST II – SOCIAL MEDIA** **Employment Type:** CLT – Indefinite or Fixed-Term Contract* **Working Hours:** Monday to Friday, 10:00 AM to 7:00 PM **Salary:** BRL 8,368.61 (monthly) – 40 hours per week **Work Mode: 100% In-Person** * *To be determined upon hiring* **WHAT YOU NEED TO HAVE:** Bachelor’s degree in Social Communication, Advertising and Public Relations, Journalism, Public Relations, Marketing, or related field; Postgraduate studies in the relevant field (desirable, currently in progress); Previous experience in digital marketing, preferably in similar roles. **WHAT WE EXPECT FROM YOU:** Advanced knowledge of digital marketing tools (Google Ads, Facebook Ads, Google Analytics, SEMrush, etc.); Capturing, editing, and posting content on SESI-SP’s institutional social media channels and/or unit-specific channels for pre-defined events using photos and videos; Developing analytical reports and generating insights for communication strategies and content creation; **WHAT YOU WILL DO:** Plan, execute, and optimize digital marketing campaigns across multiple platforms and tools to increase online visibility, disseminate company information and news; Collaborate with internal and external teams to develop effective marketing initiatives, analyze performance data, and implement continuous improvements. **Key Responsibilities:** **Job Description – Digital Marketing Analyst II – Social Media** Management of social media accounts, editorial calendar management, and content strategy development; Monthly content planning for Facebook, Instagram, Twitter, LinkedIn, WhatsApp, and other emerging platforms; Execution of content plans – responsible for producing content (text, images, video); Audiovisual content editing for Instagram and TikTok using tools such as CapCut or native platform tools; Posting content on institutional social media channels and SESI units (when relevant); Overseeing content recording sessions for social media; Scheduling and publishing content; Managing and developing thematic campaigns and influencer collaborations; Reviewing captions, graphics, and videos; Suggesting appropriate formats and best practices for social media; Identifying and implementing trending topics and social media engagement best practices to enhance brand growth; Monitoring market and platform trends; Liaising with the entire Communications team and area vendors. **Online Coverage of Pre-Defined Events** Capturing, editing, and posting content on SESI-SENAI SP’s institutional and/or unit-specific social media channels for pre-defined events using photos and videos. **Social Media Monitoring** Daily monitoring of posts published across social media channels; Checking boosted content; Verifying content accuracy; Analyzing brand health/digital presence; Sharing content via Stories; Developing analytical reports and generating insights for communication and content creation; Monitoring and analyzing content performance, measuring results; Analyzing competitors and proposing innovative approaches to posts. **Social Media Customer Service (SAC)** Creating and maintaining a message database; Managing social media customer service operations and supervising interns executing these tasks. **PREPARE FOR THE FOLLOWING STAGES:** Screening Resume Review Technical Assessment Practical Assessment Behavioral Assessment Interview * Subject to change based on operational needs **PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY:** All communications with candidates regarding participation in selection stages will be sent EXCLUSIVELY via EMAIL; therefore, please ensure your contact details are up-to-date on the platform. After applying for the position, candidates must closely monitor incoming messages—including checking their spam or junk folders—as rescheduling of selection stages will not be possible. Stages may be conducted either in-person or online (at SESI-SENAI SP’s discretion), and may be scheduled up to 24 hours before the scheduled time. If any issues, technical failures, or need to update contact information/resume—or if confirmation email is not received—applicants must contact Recrut.Ai platform support. Candidates are fully responsible for internet access, equipment required for interviews (if conducted online), and tracking stage dates communicated via email. In case of system failure, equipment malfunction, or candidate’s failure to view the scheduling email, no alternative date will be offered. Only one application per candidate is permitted. All applicants will receive feedback (positive or negative) during or after completion of the selection process. **Diversity & Inclusion** We recognize that diverse teams deliver better outcomes in terms of delivery quality, organizational climate, and representation of our internal and external customers. Join us and enrich our workplace! **Want to learn more? Visit the links below:** **GENERAL INFORMATION**