Junior Content Analyst

Description

Job Summary: An experienced content marketing professional to create and revise strategic content focused on the customer journey, leveraging SEO and Inbound Marketing. Key Highlights: 1. Expertise in Inbound Marketing, SEO, and Sales Funnel 2. Production and revision of strategic content (videos, blogs) 3. Collaboration with the marketing team and other departments **Description:** Exemplary writing skills; Experience planning, producing, and revising content; Knowledge of Inbound Marketing, Content Marketing, SEO, and Sales Funnel; Knowledge of SEO techniques; Experience with YouTube. Knowledge of copywriting techniques; Techniques for scriptwriting for videos and blog posts; Self-management and organization; **Understanding our target audience (e.g.,** online behavior, needs and desires, search intent, etc); Understanding of the Customer Journey and how to impact our target audience at each stage with appropriate content, media, and timing; **Producing and reviewing content (e.g.,** video scripts, blog articles) for our target audiences, aligned with best practices in content marketing and SEO; Creating content based on SEO techniques; Collaborating in the planning of other communication channels to effectively promote our content and achieve our goals; Proposing content and improvements grounded in content marketing and sales funnel principles; Identifying opportunities, planning, and producing rich media (e.g., e\-books, webinars, infographics, etc.) aimed at generating interest in our products and delivering value aligned with each stage of the sales funnel and customer journey; Conducting market and competitor analysis; **Day-to-Day Responsibilities:** Collaborating closely with the Social Media and Blog content marketing team, including designers, copywriters, editors, content managers, SEO and SEM specialists, among others; Research to understand the target audience and customer journey, and how to impact customers at each stage; Creating and revising scripts (for YouTube videos, blog articles, etc.) as needed and aligned with objectives—always focusing on a specific stage of the customer journey; Assisting in managing content-related projects; Communicating with the creative team (designers, filmmakers, video editors, etc); Working closely with CX, Technology, and Product teams to understand key customer needs and develop content that addresses them. 251102020223515504