Paid Traffic Manager

Description

Job Summary: The Paid Traffic Manager is responsible for managing and optimizing paid media campaigns, building landing pages, and integrating inbound marketing strategies to ensure lead journey efficiency. Key Highlights: 1. Paid media campaign management and optimization 2. Strategic and analytical hands-on execution 3. Collaboration with content and sales teams The Paid Traffic Manager is responsible for managing and optimizing paid media campaigns, as well as building landing pages and integrating inbound marketing strategies. Their goal is to ensure efficiency across the entire lead journey — from acquisition to conversion. We are seeking a strategic, analytical, and hands-on individual capable of managing paid traffic campaigns and ensuring the funnel — from acquisition to CRM — operates flawlessly. **Requirements:** * Proven experience with paid traffic (Meta Ads, Google Ads, TikTok Ads); * Knowledge of landing pages (WordPress or similar tools); * Experience with marketing integrations and automations; * Understanding of inbound marketing, conversion-focused copywriting, and sales funnels; * Analytical, proactive, and results-oriented profile. **Preferred Qualifications:** * Experience with marketing automation and CRM; * Basic knowledge of HTML, APIs, and webhooks; * Experience with Business Intelligence tools (Data Studio, Looker, Power BI); * Prior work experience in the education sector. **Work Schedule:** 44 hours per week, Monday to Friday, hybrid model. **Compensation and Benefits:** * **Salary:** Negotiable * **Meal allowance:** BRL 15.00 per working day (after 30 days of probation); * **Dental plan, TotalPass, Starbem, Avus** (after 90 days of probation); * **Transportation allowance;** * **Career development plan.** **Responsibilities:** * Plan, execute, and optimize campaigns on Meta Ads, Google Ads, and TikTok Ads; * Monitor campaign performance, propose A/B tests, and implement continuous improvements; * Collaborate with content and design teams to create landing pages and conversion funnels; * Ensure integrations with CRM and automation tools such as n8n or Make; * Implement and monitor tags, pixels, and conversion events; * Support defining the lead journey in collaboration with marketing and sales teams; * Analyze data and prepare reports with actionable insights; * Configure and launch campaigns, including audience segmentation, ad formats, and scheduling; * Conduct analyses to inform creative campaign briefings; * Prepare weekly and monthly performance reports and collaborate on data-driven strategy definition; * Collaborate with marketing and sales teams to align efforts with company objectives; * Stay updated on digital advertising trends and platform updates.